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PR & Communications New business South Africa

Thebe Pharmaceuticals hires Paula Wilson Media Consulting for PR push

Paula Wilson Media Consulting (PWMC) has been appointed to handle media relations and publicity for Thebe Pharmaceuticals, a division of the Thebe Investment Corporation.

PWMC will initially work with Thebe on a burst of consumer and trade PR activity aimed at building awareness of Reuteri – the Lactobacillus reuteri probiotic recently launched onto the local market in a unique paediatric drinking straw. This work will continue into 2004 and includes the launch of SoyYam, a soy and yam based natural alternative menopause treatment and Rhinolast with Azalastine – a non steroid used to treat moderate allergic rhinitis.

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