McCann aids the Nelson Mandela Children's Fund with creative flair

McCann Worldgroup has been awarded the Nelson Mandela Children's Fund (NMCF) account in the areas of traditional advertising, activation and both media strategy and deployment. “The NMCF is an extraordinarily well-respected organisation, with a charter to make a socio-economic difference to the disadvantaged children of this nation,” comments Martin Hummel, group chief executive. “This appointment is a deeply meaningful one for McCann Worldgroup SA and our operating companies.”

Sibongile Mkhabela, CEO NMCF states, "We are truly excited about this partnership as it has been a challenging exercise for the Fund to share lessons and achievements accomplished since its inception."

Since its' initial conception in 1995, the NMCF has become a major player in raising and disbursing funds. Working closely with other development organisations, the government and the private sector, the organisation has distributed R276 million to ‘worthy causes' and continues to do so. McCann strives to make meaningful and appropriate CSR Investments and is passionately committed to playing a role in this pursuit. NMCF is in alignment with McCann's CSR strategy as both are focused on children and youth. McCann is committed to the future generation of South Africa.

“We humbly submit that the problems are overwhelming and huge. However, we are expected to play our part in bringing relief in areas in which we can best practically deploy our resources, which often leave us with minimal funds to share knowledge with the public” says Mkhabela.

Mkhabela concludes; “Our vision, which is to change the way society treats its children and youth, will now be realised and we are grateful that the partnership with McCann Worldgroup will support us in achieving our founder's wish.”