Putting the Multichoice decline in context
Lindsey Schutters
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Castle Lager partners with Wideopen Platform
Castle, local brewing giant SAB has partnered with Wideopen Platform, a Primedia Unlimited subsidiary for a six-month outdoor campaign, in the heart of Johannesburg.
Wanting to reach its objective of communicating big brand stature in prime position, SAB has secured Wideopen Platform's mega site at 60 Juta Street, which spans a bold 1300m², allowing the Castle creative to benefit from high exposure as the site is visible to an approximated 120 000 cars per day which pass through the streets between Nelson Mandela and Queen Elizabeth Bridges.
