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Automotive New business South Africa

Ireland Davenport Group to manage the Isuzu brand

General Motors South Africa (GMSA) announced the appointment of The Ireland Davenport Group to manage its Isuzu Brand Account. As of 1 November 2015, the Ireland Davenport Group will be responsible for all Isuzu strategy and brand marketing initiatives, product marketing, digital marketing, customer relationship management and retail advertising.

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