All the SA finalists!
Finalists in all 17 categories of this year's One Show Awards have been revealed, with South African work featuring strongly across the board!
Winners will find out whether they're taking home gold, silver or bronze pencils in a few weeks' time. The full award details will be announced during One Show Creative Week in New York, from 7 to 11 May. Keep an eye out from our live coverage of The One Club's Creative Week and all award shows from on-the-ground reporter, Ann Nurock.
The results will be presented over two gala dinners on two nights over the 17 categories, to be split over the two nights as follows:
Gold, silver, bronze will be awarded in the following categories on Wednesday, 9 May, at the Ziegfeld Ballroom.
- Branded entertainment
- Design
- Direct Marketing
- Health, Wellness & Pharma
- Moving Image Craft
- Intellectual Property
- Public Relations
- Responsive Environment
SA's winners on the first night of the One Show Awards
| Branded Entertainment | |||
| Category | Agency | Client | Work |
| Innovation in branded entertainment | King James Group Cape Town | Sanlam’s | Uk'shona Kwelanga – a WhatsApp Drama series |
| Innovation in branded entertainment | Ogilvy Johannesburg | KFC | KFC Suppertime Stories |
| Online: short form – campaign | Ogilvy Johannesburg | Kimberly-Clark Huggies | The World's First Baby Marathon |
| Online: short form – campaign | VML Cape Town | Pernod Ricard | Absolut One Source |
| Music videos | VML Cape Town | Pernod Ricard | Absolut One Source |
| Design | |||
| Promotional – collateral items | TBWA\Hunt\Lascaris Johannesburg | Goodbye Malaria | Beautiful Pathogens |
| Craft – art direction | TBWA\Hunt\Lascaris Johannesburg | Goodbye Malaria | Beautiful Pathogens |
| Craft – illustration | TBWA\Hunt\Lascaris Johannesburg | Goodbye Malaria | Beautiful Pathogens |
| Direct Marketing | |||
| Print - flat and dimensional | Joe Public Johannesburg | One School At A Time | Never Unsanitary Pads' |
| Print - flat and dimensional | Joe Public Johannesburg + Shift Joe Public | Zazi | Know Your Strength |
| Digital - social media and viral marketing | Ogilvy Johannesburg | Kimberly-Clark (Huggies | The World's First Baby Marathon |
| Health, Wellness & Pharma | |||
| Branding in health, wellness and pharma | TBWA\Hunt\Lascaris Johannesburg | Goodbye Malaria | Beautiful Pathogens |
| Moving Image Craft | |||
| Editing - single | Bioscope Films + Bain & Bunkell | Indiefin | Be Indie |
| Cinematography – single | Bioscope Films + Bain & Bunkell | Indiefin | Be Indie |
| Use of music - original music | Bioscope Films + Bain & Bunkell | Indiefin | Be Indie |
| Public Relations | |||
| Innovation in public relations | Ogilvy Africa Nairobi, SuperSonic Africa Nairobi and Black Bean Productions Cape Town | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Real-time response: Proactive communications | King James Group | Sanlam | 2-Minute Shower Songs |
Gold, silver, bronze will be awarded in the following categories on Friday, 11 May at Cipriani Wall Street:
- Cross-Platform
- Film
- Interactive
- Mobile
- Print & Outdoor
- Radio
- Social Influencer Marketing
- Social Media
- UX /UI
SA's winners on the second night of the One Show Awards
| Film | |||
| Category | Agency | Client | Work |
| TV - short form – campaign | FoxP2 Cape Town + Patriot | Cape of Good Hope SPCA | #ChooseYourFamily campaign |
| TV - short form – campaign | Ogilvy Cape Town | 24.com | News24 Edge |
| Online - short form - campaign | Ogilvy Johannesburg | Kimberly-Clark (Huggies) | The World's First Baby Marathon |
| Online films & video - long form - single | 7films | Surfshack Outreach | Chasing the Dragon |
| Interactive | |||
| Online advertising – banners | VML South Africa | Huffington Post | Stop the Cycle |
| Innovation in interactive – online | King James Group | Sanlam | Uk’shona Kwelanga, a WhatsApp drama series |
| Mobile | |||
| Applications | Ogilvy Johannesburg | KFC | KFC Suppertime Stories |
| Use of technology - physical product & mobile integration | Ogilvy Johannesburg | KFC | KFC Suppertime Stories |
| Mobile advertising | Ogilvy Africa Nairobi, SuperSonic Africa Nairobi and Black Bean Productions Cape Town | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor |
| Mobile advertising | VML South Africa | Huffington Post | Stop the Cycle |
| Innovation in mobile | King James Group | Sanlam | Uk’shona Kwelanga, a WhatsApp drama series |
| Print & Outdoor | |||
| Ambient media - experiential and installations – single | Halo Advertising + Bioscope | Jacaranda | More Music You Love |
| Craft – photography | DDB South Africa | Commission for Gender Equality | HeShe |
| Radio | |||
| Broadcast- any length – single | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | AI |
| Broadcast- any length – single | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | Knowledge |
| Broadcast- any length – single | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Bathroom Wall |
| Broadcast- any length – single | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Bedroom Wall’ |
| Broadcast- any length – single | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Living Room Wall |
| Broadcast – any length – campaign | TBWA\Hunt\Lascaris Johannesburg | Flight Centre’s | World Gone Mad |
| Broadcast – any length – campaign | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Wall |
| Craft writing – campaign | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | World Gone Mad |
| Craft writing – campaign | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Wall |
| Craft – sound design | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | AI |
| Craft – sound design | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | Knowledge |
| Craft – sound design | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | Climate Change |
| Craft – sound design | TBWA\Hunt\Lascaris Johannesburg | Flight Centre | World Gone Mad |
| Craft – sound design | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Fly on the Wall |
| Broadcast – any length – campaign | FCB Cape Town | Blooms Pharmacy | Even Little ones have bad days |
| Craft – writing campaign | FCB Cape Town | Blooms Pharmacy | Even little ones have bad days |
| Craft – writing campaign | FCB Cape Town | Exclusive Books | Words are all you need |
| Broadcast – any length – campaign | FCB 1886 Johannesburg + Cell C Johannesburg | Cell C’s | iGugu |
| Craft – writing campaign | FCB 1886 Johannesburg + Cell C Johannesburg | Cell C’s | iGugu |
| Craft – use of music | FCB 1886 Johannesburg + Cell C Johannesburg | Cell C | iGugu |
| Experiential radio | King James Group Cape Town | Sanlam | Two-minute shower songs |
| Broadcast – any length – campaign | Ogilvy Johannesburg | KFC Double Down | Sad Man Meal |
| Broadcast – any length’ campaign | Ogilvy Johannesburg | KFC | Virgin Mojito – Drink Anywhere |
| Craft – writing design | Ogilvy Johannesburg | KFC Double Down | Sad Man Meal |
| Craft – writing design | Ogilvy Johannesburg | KFC | Virgin Mojito – Drink Anywhere’. |
| Social Media | |||
| Branded social post – single | Ogilvy Johannesburg | Viacom | MTV #FCKHIV for Viacom |
The ADC 97th Annual Awards Ceremony will also form part of One Club's Creative Week, on Monday, 7 May 2018 at Industria in New York’s Meatpacking District and SA has one more campaign to hold thumbs for there:
You can view all the 2018 One Show entries by browsing this year’s finalist showcase. Visit our One Show special section for all the latest updates!