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In brief Digital South Africa

Euro 2004 comes alive online with Adidas

With the Euro 2004 Football Tournament "Kicking-off", adidas SA (a key sponsor to the tournament) asked Digerati Cape Town, to develop an online campaign that would capture the essence of Euro 2004, and portray the adidas Brands involvement in the tournament. In response; Digerati Cape Town have conceptulised, designed and developed a richly interactive game that puts the consumer into his favourite Teams Kit, and onto the playing fields of Europe. The game can be found on key local football sites, such as: www.kickoff.co.za; www.sasoccer365.co.za; www.sasi.co.za; www.ajaxct.com; www.orlandopirates.co.za.

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