Jaguar’s rebrand: creative vision or branding blunder?
Karabo Ledwaba
Mall of Africa distributed a pocket-sized Z-Card with floor plans and a full store directory to consumers over the festive period. The Z-Card was distributed to make sure that consumers would not get lost in the 130,000m2 shopping centre.
Mall of Africa chose PocketMedia® Solutions's Z-Card because of its size and accessibility.