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In brief E-commerce South Africa

TFG drives awareness for Singles' Day promotion with quirky video

TFG took part in Singles' Day by offering deals across its 13 online stores and driving awareness of the annual promotion by partnering with chef, food stylist and author Zola Nene and model Yannick Konan, in a quirky video that promotes indulging oneself on Saturday, 11 November.

"TFG online introduced Singles' Day deals in 2016. It's a relatively new concept in South Africa, but we are excited by its promise as many South Africans are proud to indulge their single status," said Robyn Cooke, head of TFG E-commerce.

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