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New image for Eastern Cape radio station
Umhlobo Wenene FM launched its new image recently in Port Elizabeth, marking the beginning of a national marketing drive. “We now enter a new era, which will bring about innovative changes to the station,” said Umhlobo Wenene FM station manager Nada Wotshela while unveiling the logo. “Yet, we will continue to hold onto our values and responsibility to our listeners.” Nelson Mandela Bay Municipality's deputy mayor Bicks Ndoni pledged municipality support to the station, which “serves as a crucial communication channel for the public and private sector”.