News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

In brief OOH South Africa

Avis rides the highway

To extend the brand dominance of Avis outside of the airport environment, Primedia Unlimited's Wideopen Platform wrapped a 450m² single façade of a construction site in Avis signage. The mesh media wrapping Avis message was placed close to the Grayston Drive off-ramp, adjoining Joburg's M1 Highway. The site formed an integral part of the current Avis campaign, which includes TV and print components. Avis targets the LSM 8-10 segment, so securing a site that reaches this audience was a coup for them.

Let's do Biz