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In brief OOH South Africa

One Digital Media completes first phase

One Digital Media recently completed first phase installation of its LoXion Network of digital screens in 462 tavern outlets. The LoXion Network (the name was coined from the trendy slang for “location”) first went live towards the end of 2007. Says One Digital Media's CEO and spokesman, Mike Bosman: “We are delighted with the interest that has been shown in the LoXion Network and we're sure 2009 will prove an exciting year for those wanting to target this ever-increasing market.”

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