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In brief Branding South Africa

Cartoon Network's Ben 10 scores new brand ambassador

Cartoon Network's Ben 10 has acquired Bafana Bafana midfielder Reneilwe 'Yeye' Letsholonyane as its brand ambassador for Africa.

Letsholonyane will work with Cartoon Network Africa to sustain the Ben 10 franchise across its online and on-air platforms while raising awareness and affinity with the brand amongst the new generation of Ben 10 fans.

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