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In brief Retail South Africa

Pepping up Frisco and Koffiehuis

National Brands Limited has revitalised the packaging of its Frisco and Koffiehuis brands. The new packaging, designed by Jansen Graphics, comes in a variety of pack sizes. The Frisco packaging re-launch has been supported by initiatives including a brand new TV advert, outdoor campaign and a winter SMS promotion with a 30" television commercial, as well as innovative POS, "shopper stoppers" and other in-store elements. Koffiehuis also celebrated its new look by offering one lucky consumer the chance to create a new look for themselves or their home with a prize of R100 000.

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