Ogilvy celebrates seventh consecutive Loeries Grand Prix

Winning work for Ogilvy came from a range of clients including DStv, KFC, VW, Viacom/MTV, Castle Lager and Audi.

Long-standing Ogilvy client KFC was the most awarded brand of the night with 11 Loeries and its CMO Mike Middleton was given the prestigious Marketing and Leadership Award.

The highlight for Ogilvy SA CEO Abey Mokgwatsane was the Grand Prix awarded for the KFC Sad Man Meal radio campaign. “This is the third consecutive year we’ve won a Grand Prix for KFC, which demonstrates the power of that remarkable creative partnership, and it’s our seventh GP in a row. Our year-on-year consistency at Loeries shows we have the ability to sustain our creative performance across many clients and categories.”

Chief Creative Officer Pete Case notes; “The competition this year was tougher than ever, with a lot of great work entered, so it’s humbling to be recognized at this level by our peers. Ultimately it’s a tribute to our creative leaders and teams who’ve worked so hard. I’m particularly pleased with the breadth of winning work from Data Driven Marketing to Media Innovation through to Creative Effectiveness and the more traditional channels.”

Case continues with sincere congratulations from everybody at Ogilvy to Nathan Reddy on his induction into the Loeries Hall of Fame: “He’s been one of the industry’s shining creative lights and we applaud his huge contribution.”

Ogilvy's remarkable Loeries Grand Prix run

2017 – KFC ‘Sad Man Meal’ – Radio

2016 – KFC ‘The Everyman Meal’ – Radio

2015 – KFC ‘Soundbite’ – Apps, games & interactive

2014 – Lucozade ‘Give Me Strength’ – Radio

2013 – Volkswagen SA – ‘Street Quest’ – Digital & interactive

2012 – Carling Black Label – ‘Be the coach’ – Integrated campaign

2011 – Volkswagen SA – ‘Marching Band’ – Live Activations

Ogilvy 2017 Loeries in detail