The workshop is designed to equip delegates with the fundamentals of media planning and take them through a series of lectures where practical guidelines are given on how to construct a winning media strategy.
Our guest speakers are select media experts and captains of industry who give freely of their time. Delegates, in groups, will be asked to respond to a client brief with a full media strategy. A panel of judges will work through the resulting strategies, step by step with each group, providing practical and immediately useful guidance.
The cost for of the workshop for AMASA members will be R6 200.00 (incl. VAT) and for non-members R8 300.00 (incl. VAT).
Watch this space for the announcement of this year's presenter line up. Bookings are now open. Booking deadline: 18 July 2008.
For an enrolment form please contact Lyn Jones, on or T: 011-348-1886.
