New TVC in Savanna's 'Savanna's Got Apples. Have You?' campaign breaks
Distell's premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand's new positioning: 'Savanna's got apples. Have you?'.
Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that launched the new positioning, ‘Buffet’.