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The number 1 workplace skill you’re probably ignoring (but shouldn’t)For the past 17 years, I’ve noticed a common pattern in most organizations: people will do almost anything to avoid conflict. ![]() They’ll stay quiet, they’ll nod along, they’ll even fake being sick just to dodge a tough conversation. Some will agree to things they don’t actually believe in – just to avoid rocking the boat. And honestly, we’ve all done it. Even you (yes, you, the one raising an eyebrow right now). Why? Because as humans, our number one survival instinct is to belong. We want to be part of a group where we feel safe. In uncertain environments, where trust is low, speaking up can feel like stepping into a lion’s den. The risk of standing out or going against the flow seems too high. So, we choose the safer route: we keep the peace. But here’s the problem. Avoiding conflict doesn’t actually keep the peace – it creates bigger problems. The real cost of avoiding conflict
Harvard Business School defines five common approaches to handling conflict: avoiding, competing, accommodating, compromising, and collaborating. Avoiding is by far the worst – it means nothing ever gets solved, and resentment builds under the surface. Why people fear speaking upAmy Edmondson, a Harvard professor, describes workplaces like these as having low psychological safety. In these environments, people feel that speaking up is risky, and keeping their heads down is safer. But here’s the truth: Most of the fear we have about conflict exists in our heads. People tell me all the time: “I don’t speak up in meetings because I’m not well-liked.” But when I ask: “When was the last time someone got fired for voicing their opinion?” they usually have no answer. The fear of conflict is almost always worse than the actual consequences of it. Three types of workplace culturesI like to group organisations into three categories based on how they handle conflict:
This last one? This is the healthiest workplace culture. The most important skill: repairConflict isn’t the problem. The real problem is not knowing how to repair relationships after conflict happens. In business, in marriage, in friendships – the ability to repair is everything. Dr John Gottman, a psychologist who’s studied relationships for over 40 years, found that couples who can successfully repair after arguments are far more likely to stay together. In fact, he can predict with 90% accuracy which couples will get divorced based on how they handle conflict. So, what does repair actually mean?
What happens when you master repair?
A simple recipe for repairSo, how do you put this into practice?
Your challenge: Go pick a fight (and repair it)I dare you: Go disagree with someone. Speak up in a meeting. Challenge a bad idea. Then, practice repairing. Because avoiding conflict is easy, but learning to repair? That’s the skill that will take you anywhere in life. Creating a workplace where people feel safe to speak up – and know how to repair when things get messy – doesn’t happen by accident. It requires intention, action, and the right partner to guide the way. At BrandLove, we specialise in helping organizations craft high-performance cultures that drive business success. If you’re ready to create an environment where innovation thrives, customer service excels, and employees feel truly engaged, we’re here to help. Let’s start the conversation. Email us at az.oc.evoldnarb@olleh to explore how we can elevate your team’s culture to new heights. About Chantel BothaI'm Chantel Botha, the author of "The Customer Journey Mapping Field Guide" and the founder of BrandLove. View my profile and articles...
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