Dion Wired directed by Slim of Egg Films

Dion Wired reveals a new approach to retail advertising with an engaging story of a family and a little bird.

Original Article

The commercial, directed by Slim for Ireland Davenport, relies on emotive and heartfelt storytelling with a touch of technical wizardry around the bird to depict the connectivity of a family whilst always using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands.