Senior Design Lead – Visual Identity & Brand Systems

Job description

As the Senior Design Lead, you’ll play a pivotal role in guiding the creative output of the agency. You'll ensure all work meets the highest visual standards and is tightly aligned to client brand guidelines. More than that, you’ll help evolve and expand those brand systems – keeping them fresh, scalable, and ahead of the curve.

From overseeing design QA, to updating visual identity (VI) toolkits, to training partner agencies on proper usage, you’ll be a guardian of brand integrity. You’ll also help integrate AI tools into the creative workflow and keep us sharp on both emerging design trends and category best practices, especially in the fast-evolving fintech space.

 

Key Responsibilities:

• Oversee the consistent and accurate application of visual identity across all client deliverables
• Regularly update and maintain client VI toolkits and guidelines to reflect brand evolution
• Train partner agencies and internal teams on how to apply visual identity systems effectively
• Introduce and integrate AI tools to improve workflow efficiency and creative output
• Stay on top of industry design trends and innovations; bring fresh inspiration to the team
• Monitor visual trends and communication styles in the finance and fintech sectors to ensure we’re competitive and distinctive
• Collaborate with strategy, creative, and account teams to ensure design decisions align with brand goals
• Lead internal design QA processes to ensure accuracy and excellence
• Mentor and inspire junior designers, encouraging best-in-class design craft and attention to detail

 

Requirements

• 8+ years of experience in a creative or design leadership role, preferably in an agency environment
• Deep understanding of brand systems and visual identity development
• Strong conceptual thinker with impeccable attention to detail
• Confident communicator and trainer—able to present and articulate design rationale clearly
• Skilled in Adobe Creative Suite and Figma; familiarity with AI design tools (e.g. Midjourney, Firefly, ChatGPT, etc.) a big plus
• Curious, proactive, and always looking to push creative boundaries
• Experience working with clients in financial or fintech categories is a strong advantage

 

 

Should you not hear from us within 2 weeks after the application deadline, please consider your application unsuccessful.


Posted on 30 Apr 10:37, Closing date 29 May