Adam is a bigger picture thinker and serial entrepreneur. After completing a BCom degree, he went head-first into starting his own company from his friend's garage in Cape Town. He monopolised a gap in the market, which resulted in a 15 000% revenue increase and ultimately selling the business to a listed company. Dembovsky ventured into two businesses with highs and lows before discovering a gap in the market and a demand for retail and brand space construction.