Colin Ramparsadh, the owner and CEO of Media Mutation. Colin has spent 30 years in the ad industry, working, among others, at Y&R, Leo Burnett, Saatchi & Saatchi and ZenithOptimedia. Email him at az.oc.noitatumaidem@niloc, read his blog at http://colinramparsadh.wordpress.com/ and follow @colinramparsadh on Twitter.