Deseré Orrill is a co-founder of the Ole! Media Group and is currently the group CMO as well as managing director of MobiMedia, a mobile engagement company within the group, and HoneyKome, the strategic digital consulting arm of OMG. She is intrigued by the way in which digital communication is redefining the relationship between brand and consumer, and how mobile in particular has become the catalyst for changing the traditional marketing monologue into a conversation.