Dr Nikolaus Eberl
Dr Nikolaus Eberl is the author of BrandOvation: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email moc.noitavodnarb@sualokin and follow @nikolauseberl.
Marketing & Media Bafana's night of glory restores Confed Cup brand promiseDr Nikolaus Eberl 19 Jun 2009 Marketing & Media Can 2010 legacy equal Barcelona's 15-year employment boom?Dr Nikolaus Eberl 11 May 2009 Marketing & Media Global credit crunch to create new destination branding winnersDr Nikolaus Eberl 16 Mar 2009 |