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Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 1 day

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

3 days

Pharmaceuticals

African drug supply chain gets smarter with IBM-powered AI platform

14 Nov 2024

Source: © 123rf WPP has brought T&Pm fully within its global network, placing AI at the heart of the agency’s agile marketing solutions

Artificial Intelligence

WPP acquires minority shareholdings in T&Pm, places AI at heart of agency

14 Nov 2024

Leveraging AI to boost business: A guide for SMEs in 2025

SMEs

Leveraging AI to boost business: A guide for SMEs in 2025

Issued by The Publicity Workshop 6 Nov 2024

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

AI in Advertising

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

AI in Advertising

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

AI thought leaders gather for Singularity Summit 2024

Events & Conferencing

AI thought leaders gather for Singularity Summit 2024

Issued by Mann Made 31 Oct 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

AI in agriculture: Will it close or widen the gender gap?

Agriculture

AI in agriculture: Will it close or widen the gender gap?

Wambui Kuria and Niharika Agarwal 29 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Techsys and Momentum empower South African women with AI-driven job platform: #SheOwnsHerSuccess

Digital

Techsys and Momentum empower South African women with AI-driven job platform: #SheOwnsHerSuccess

Issued by Techsys Digital 18 Oct 2024

Eduvos to present at Cambridge Generative AI in Education Conference

Higher Education

Eduvos to present at Cambridge Generative AI in Education Conference

Issued by Eduvos 16 Oct 2024

Public Health

The impact of fraud, waste, and abuse on medical-scheme members and strategies for industry reform

15 Oct 2024

Risks and rewards of bring your own AI

4th Industrial Revolution

Risks and rewards of bring your own AI

Chris Wiggett 9 Oct 2024

Empowering teachers in the digital age and bridging the gap in South African education

Skills Training

Empowering teachers in the digital age and bridging the gap in South African education

Issued by Pnet 3 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

Looking for growth in the hospitality industry?

Hospitality

Looking for growth in the hospitality industry?

Issued by Business Partners Limited 26 Sep 2024

South Africa's counterfeit problem: be aware of 'superfakes'

Retail

South Africa's counterfeit problem: be aware of 'superfakes'

20 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Advertising

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

How Gen AI can ease the burden of consumer decision-making

Technology

How Gen AI can ease the burden of consumer decision-making

Junaid Kleinschmidt 10 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

SMEs

AI-powered reputation management: The next big thing for SMBs

Kim Napo 6 Sep 2024

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Advertising

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Issued by Wetpaint Advertising 4 Sep 2024

Mastering matric: Sacap’s guide for parents and teens

Primary & Secondary Education

Mastering matric: Sacap’s guide for parents and teens

Issued by SACAP 3 Sep 2024

Leveraging data to bridge gaps in retail logistics

Logistics & Transport

Leveraging data to bridge gaps in retail logistics

27 Aug 2024

Martin Pienaar, chief operations officer at Mindworx Consulting and Academy

Skills Development & Training

8 reasons to reskill - rather than replace - staff

Martin Pienaar 5 Aug 2024

Artificial Intelligence

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

New UCT course aims to equip educators with AI skills

Higher Education

New UCT course aims to equip educators with AI skills

30 Jul 2024

Google's vision for AI depends on the prompt

Cloud

Google's vision for AI depends on the prompt

Lindsey Schutters 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Image: Supplied

4th Industrial Revolution

How to become indispensable in an AI workplace

Lyndy van den Barselaar 24 Jul 2024

Artificial Intelligence can be a thief’s best friend

Accounting & Auditing

Artificial Intelligence can be a thief’s best friend

Angel Sithole, Issued by SAICA 18 Jul 2024

AI is our biggest help and threat in the current age of cybersecurity

Cybersecurity

How AI is shaping the ransomware threat landscape

Rick Vanover 16 Jul 2024

PR & Communications

#WPRD2024: The role of AI in PR: Augmenting human judgment, not replacing it

Ethel Ramos 16 Jul 2024

The power of lease audits: savings, compliance, strategic delivery, and more

Facilities & Property Management

The power of lease audits: savings, compliance, strategic delivery, and more

Issued by Catchwords 5 Jul 2024

Richfield Newtown hosts first Robotics and Environmental Sustainability Youth Month Commemoration Event

ESG & Sustainability

Richfield Newtown hosts first Robotics and Environmental Sustainability Youth Month Commemoration Event

Issued by Richfield Graduate Institute of Technology 2 Jul 2024

Generative AI is having its legitimacy as an artistic tool tested in the latest recording industry court filing.

4th Industrial Revolution

Generative AI sent to the dock in RIAA ‘BBL Drizzy’ legal action

Lindsey Schutters 25 Jun 2024

Image supplied. For AI to significantly enhance data analytics and processing capabilities, it requires the nuanced interpretation only human minds can provide says Ipsos global head of product testing Dr Nikolai Reynolds

Artificial Intelligence

2 critical challenges the market research industry needs to overcome when using AI

Dr Nikolai Reynolds 12 Jun 2024

Jhene Nel is the divisional head of sales at Webfluential. Source: Supplied.

Artificial Intelligence

Navigating AI buzz: enhancing, not replacing human skills in marketing

Jhene Nel 11 Jun 2024

Image source: limbi007 –

Law Practice

AI and how it can affect the arbitration process

Siphokazi Kayana and Nomfundo Mkatshwa 6 Jun 2024

SAMRA Annual Conference 2024 – The winners of the best papers are...

Research

SAMRA Annual Conference 2024 – The winners of the best papers are...

Issued by SAMRA 4 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Digital

Google's generative AI search is another nail in the content coffin

Geoff Cohen 3 Jun 2024

Eduvos embraces AI to shape the future of higher education

Higher Education

Eduvos embraces AI to shape the future of higher education

Issued by Eduvos 30 May 2024

Harness the power of Acrobat's new AI Assistant to boost productivity

Digital

Harness the power of Acrobat's new AI Assistant to boost productivity

Issued by Dax Data 22 May 2024