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News

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Well-structured agency credentials continue to attract the attention of marketers

Marketing

Well-structured agency credentials continue to attract the attention of marketers

Johanna McDowell, Issued by DMASA 31 Jul 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Source: Reuters.

Markets & Investment

Jittery markets struggle with South Africa coalition puzzle

3 Jun 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Joe Public voted SA’s Best Agency To Work For

Advertising

Joe Public voted SA’s Best Agency To Work For

Issued by Joe Public 5 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Marketing

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Advertising

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Danette Breitenbach 14 Mar 2024

Brave Group secures top position in client satisfaction

Marketing

Brave Group secures top position in client satisfaction

Issued by Brave Group 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Digital

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Issued by RAPT Creative Agency 17 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Dentsu soars with Scopen

Marketing

Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories

Marketing

Agency Scope introduces trophies for SA winners

14 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response

Marketing

Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Marketing

More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Research

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Part 2: Chile Agency Scope Study shows data is increasingly important

Marketing

Part 2: Chile Agency Scope Study shows data is increasingly important

2 Jun 2023

Advertising

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Advertising

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.

Marketing & Media

Creative agencies contribute to Spanish advertisers' business growth

14 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Advertising

Global trends show brands value collaborative agencies

28 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023