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A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Advertising

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Issued by Dentsu 25 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Advertising

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Digital

Flume appoints Chélin Ramos as Chief Creative Officer

13 Feb 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

Sales

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

South African creatives are on the jury.

Advertising

Meet the South African creative leaders selected for The One Show 2025 global jury

11 Dec 2024

In the race to be Top Dogg, Snoop hands gold to Publicis

Marketing

In the race to be Top Dogg, Snoop hands gold to Publicis

Issued by Publicis Groupe Africa 6 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

Advertising

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

Source: Supplied

Travel

Travelstart unveils 'book now, pay later' option

28 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November

Advertising

Creative giants TBWA and Ogilvy headline AdFocus Awards 2024 finalists

24 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Loeries Creative Week

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Issued by Publicis Groupe Africa 18 Oct 2024

Source: © Gallo Images The Open Chair event,Friends in High Places in partnership with Nedbank, hosted 65 young women in mentoring session on the Cape Wheel

Loeries Creative Week

#Loeries: Young women soar at the Open Chair Cape Wheel mentoring event

Danette Breitenbach 11 Oct 2024

Open Chair, with Nedbank, presents Friends in High Places at Loeries Creative Week

DEI

Open Chair, with Nedbank, presents Friends in High Places at Loeries Creative Week

7 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Advertising

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Issued by Wetpaint Advertising 4 Sep 2024

Publicis Groupe Africa partners with the Loeries Student Expo

Marketing

Publicis Groupe Africa partners with the Loeries Student Expo

Issued by Publicis Groupe Africa 30 Aug 2024

1Life Insurance’s new TVC campaign Changesaims to capture the hearts and minds of South Africans (Image supplied)

Advertising

#BehindtheCampaign: 1Life's Changes breaks the traditional insurance mould

27 Aug 2024

2024 FM AdFocus Awards entries open

Advertising

2024 FM AdFocus Awards entries open

15 Aug 2024

The Loeries announces its board for 2024/2025

Loeries Creative Week

The Loeries announces its board for 2024/2025

Issued by Loeries 7 Aug 2024

African Art Spaces reimagines creative environments

Art

African Art Spaces reimagines creative environments

31 Jul 2024

Advertising

Paralympian Mpumelelo Mhlongo partnership with Bic, embodies his experience

15 Jul 2024

Daily Investor hits new record - 2.5 million readers in one month

Digital

Daily Investor hits new record - 2.5 million readers in one month

Issued by Broad Media 10 Jul 2024

Rimmel uncover – and displays – Beauty in Real Time

Advertising

Rimmel uncover – and displays – Beauty in Real Time

Issued by Publicis Groupe Africa 3 Jul 2024

Roanna Williams attended Kantar's talk on whether the industry has lost its funny bone. Source: Roanna Williams.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - Roanna Williams on bringing back the funny

Roanna Williams 21 Jun 2024

Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.

Cannes Lions

#Cannes2024: Creative Circle at Cannes - a vibrant return with a record attendance

Carl Willoughby 18 Jun 2024

(Image supplied) After its successful 2023 launch, The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favourites, is back

Cannes Lions

#Cannes2024: The Loudest Roar is back, giving voice to young creatives

18 Jun 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

#YouthMonth: The Open Chair revived to create more senior seats for women in the industry

Youth Month

#YouthMonth: The Open Chair revived to create more senior seats for women in the industry

Danette Breitenbach 11 Jun 2024

Audio showing its ROMI prowess and the power of sounding odd

Media

Audio showing its ROMI prowess and the power of sounding odd

Issued by Mediamark 5 Jun 2024

Giraffe Creative Awards 2024 winners announced

Advertising

Giraffe Creative Awards 2024 winners announced

Issued by Publicis Groupe Africa 14 May 2024

Hi-Tec celebrates golden jubilee

Fashion & Homeware

Hi-Tec celebrates golden jubilee

26 Apr 2024

Image supplied. The great German philosopher, Immanuel Kant and his ideas on democracy, freedom, peace and justice have been brought back to life using AI that has created a modern-day persona designed to appeal to a Gen Z audience

Youth Marketing

AI brings Immanuel Kant back to life to appeal to Gen Z audience

22 Apr 2024

Hoorah bolsters creative talent

Advertising

Hoorah bolsters creative talent

Issued by Hoorah Digital 18 Apr 2024

Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN.

Cannes Lions

Big representation from Africa at Cannes Lions 2024

Karabo Ledwaba 11 Apr 2024

The event will be held in September in New York City. Source: Supplied.

The One Club for Creativity

The One Club announces 2024 Creative Hall of Fame inductees

15 Apr 2024

Image supplied. Chilly Marion Island is the rugged setting for KFC’s integrated Beyond the Sea campaign

Advertising

[Updated] #BehindtheCampaign: KFC’s Beyond the Sea leads to 25k donation to NSRI

15 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

$TBWA\SA’s dominant performance at Creative Circle awards$

Advertising

TBWA\SA’s dominant performance at Creative Circle awards

Issued by TBWA 22 Mar 2024

14th Annual 'Where Are All The Black People' conference returns to New York

The One Club for Creativity

14th Annual 'Where Are All The Black People' conference returns to New York

15 Mar 2024

Zak Tucker to lead 2024 New York Festivals Advertising Awards jury

Advertising

Zak Tucker to lead 2024 New York Festivals Advertising Awards jury

15 Mar 2024

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Advertising

Roanna Williams reflects on her term as the first female Creative Circle chairperson

Danette Breitenbach 14 Mar 2024

Kagiso Media Radio and Creative Circle enter 3-year sponsorship agreement

Sponsorship

Kagiso Media Radio and Creative Circle enter 3-year sponsorship agreement

Issued by Kagiso Media Radio 13 Mar 2024

Image supplied. Fran Luckin is the CCO of VML

Marketing

#WomensDay: Opening the glass door, embracing the sisterhood

Danette Breitenbach 8 Mar 2024