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News

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

What keeps CMOs up at night?

Podcasts

What keeps CMOs up at night?

Issued by Dentsu 8 Oct 2024

Frank van den Driest, founder of the Institute for Real Growth (Image supplied)

IMC Conference

#NedbankIMC2024: Frank van den Driest - How marketers can drive more humanised growth?

Danette Breitenbach 3 Oct 2024

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Marketing

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Issued by IMC Conference 26 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

IMC Conference

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

2 Sep 2024

Innovative opportunity for aspiring marketers to showcase their skills

Events & Conferencing

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

Register for the CMO Summit, free tickets available to Biz readers

Events & Conferencing

Register for the CMO Summit, free tickets available to Biz readers

Issued by Bizcommunity.com 13 Aug 2024

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

IMC Conference

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

Issued by IMC Conference 7 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

Musa Kalenga, group CEO of Brave Group. Image supplied.

IMC Conference

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

IMC Conference

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Marketing

Diary of a CMO: What is The Blueprint for Brand Growth?

Mary Kyriakidi, Issued by Kantar 16 Jul 2024

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

IMC Conference

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

11 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Staring down challenges... and winning

IMC Conference

Staring down challenges... and winning

Issued by IMC Conference 11 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Audio showing its ROMI prowess and the power of sounding odd

Media

Audio showing its ROMI prowess and the power of sounding odd

Issued by Mediamark 5 Jun 2024

May the future force be with you... a thinking session that will redefine your approach to tomorrow

IMC Conference

May the future force be with you... a thinking session that will redefine your approach to tomorrow

Issued by IMC Conference 28 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Marketing

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Issued by Kantar 15 May 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

IMC Conference

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

IMC Conference

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

Helping marketers drive more humanised growth at the Nedbank IMC 2024

IMC Conference

Helping marketers drive more humanised growth at the Nedbank IMC 2024

Issued by IMC Conference 22 Mar 2024

Marketing

Transforming marketing strategies through actionable KPIs

Juan Venter 29 Feb 2024

You are invited to the Yext Summit, the premier digital marketing event of the year!

Events & Conferencing

You are invited to the Yext Summit, the premier digital marketing event of the year!

Issued by Sauce Advertising 14 Feb 2024

Africa’s biggest marketing conference opens bookings

IMC Conference

Africa’s biggest marketing conference opens bookings

Issued by IMC Conference 13 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

Which brands are 2023/2024‘s most iconic?

Research

Which brands are 2023/2024‘s most iconic?

Issued by Ask Afrika 31 Jan 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

PR & Communications

#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023