Creative Effectiveness | Bizcommunity

Creative Effectiveness | Bizcommunity

News

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Levergy shines with 19 wins at the Assegai Awards

Direct Marketing

Levergy shines with 19 wins at the Assegai Awards

Jessica Porter, Issued by Levergy 22 Nov 2024

Agency gets finalist nod for 3 top marketing awards

Marketing

Agency gets finalist nod for 3 top marketing awards

Issued by Matte BLK 6 Nov 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Marketing

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Marketing

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Marketing

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Issued by Association for Communication and Advertising 13 Aug 2024

Day 3 winners from Cannes Lions 2024

Cannes Lions

#Cannes2024: Day 3: Grande Prix and Gold winners announced

Danette Breitenbach 21 Jun 2024

Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist

Cannes Lions

#Cannes2024: Ogilvy and Halo named in latest shortlists

18 Jun 2024

(Image supplied) After its successful 2023 launch, The Loudest Roar, a space for young talents to test instincts, develop perspectives, and learn from industry veterans by voting for their Cannes favourites, is back

Cannes Lions

#Cannes2024: The Loudest Roar is back, giving voice to young creatives

18 Jun 2024

Source: © ESG News Cannes Lions has released its next shortlists, with a second entry shortlisted for The Vluit Project by Promise Agency

Cannes Lions

#Cannes2024: Promise Agency gets second entry shortlisted

Danette Breitenbach 17 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Cannes Lions

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Levergy has won Gold at the MENA region Warc Awards.

Advertising

Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

22 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

Cannes Lions

#Cannes2024: Unilever crowned Cannes 2024 Creative Marketer of the Year

14 May 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN.

Cannes Lions

Big representation from Africa at Cannes Lions 2024

Karabo Ledwaba 11 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

Marketing

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024

Dentsu Creative celebrates major milestone with Unilever OMO Future Markets category

Design

Dentsu Creative celebrates major milestone with Unilever OMO Future Markets category

Issued by Dentsu 2 Feb 2024

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Image supplied. The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries

Marketing

The Warc Awards for Effectiveness 2024 open with more categories this year

24 Oct 2023

The Jury has been announced. Source: Supplied.

The One Club for Creativity

The One Club for Creativity announces Jury Presidents for The One Show

18 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Research

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Source: © Little Black Book

Advertising

Former FCB strategy chief and Publicis UK boss, Nigel Jones, dies

1 Sep 2023

Source: © Business Insider Cesar Vacchiano, Scopen International president, gives insights from Cannes Lions 2023

Cannes Lions

7 insights from #Cannes2023

Cesar Vacchiano 8 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

Cannes Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Research

Warc, Lions and ANA release white paper on culture

21 Jun 2023

More shortlists have been released by Cannes Lions

Cannes Lions

#Cannes2023: Ogilvy and Romance Films shortlisted in Film category

20 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

Image supplied.

Marketing

First-time award for Nigeria in Warc Awards for Effectiveness 2023

15 Jun 2023

Image supplied. The Loudest Roar was launched by a team of UAE-based young creatives (r to l:) Jack Rogers, Chirag Khushalani , Teena Mathew, (back) Tobbi Vu

Advertising

The Loudest Roar: The fantasy league for awards festivals and creatives

14 Jun 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced

Cannes Lions

Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Image supplied. Top winners in The One Show 2023 received a dazzling new One Show Pencil modelled after the original Pencil designed by industry legend George Lois

The One Club for Creativity

Apple crowned The Greatest at The One Show

22 May 2023

Kantar's award-winning ads - the funny is back

Advertising

Kantar's award-winning ads - the funny is back

Issued by Kantar 18 Apr 2023

Image supplied. SA has 64 entries in The One Show 2023 shortlist

The One Club for Creativity

64 entries from SA on The One Club for Creativity shortlist

11 Apr 2023

Source © Businesswire AB InBev is the first-ever, back-to-back Cannes Lions Creative Marketer of the Year

Cannes Lions

AB InBev makes history as the first-ever, back-to-back Cannes Lions Creative Marketer of the Year

16 Mar 2023

Advertising

All the 2023 Dubai Lynx winners

16 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Marketing

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Source © Black Agencies Tseliso Rangaka, chief creative officer of FCB Joburg and Hellocomputer, has been named the Cannes Lions 2023 jury president for the Radio & Audio Lions jury.

Cannes Lions

Cannes Lions 2023: SA's Tseliso Rangaka named as a Cannes Lions jury president

12 Jan 2023