Donovan Neale-May | Bizcommunity

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Donovan Neale-May | Bizcommunity

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Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Research

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models

Research

70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source © Denis Putilov Less than 12% of chief executives are seen as highly strategic and adept at evaluating and implementing new technologies for competitive gain and growth.

Digital

C-Suite scores low on digital transformation strategy

29 Dec 2022

Source © Everything Possible 71% of consumers feel more strongly about the hybrid experience that blends physical and digital interaction with companies

CRM, CX, UX

Current CX strategies for winning and retaining customers fall short

22 Dec 2022

Marketing

Challenges and opportunities in local partner channel marketing

19 Oct 2022

Source: © CMO Council A new report show that 62% of marketers are only moderately confident (or worse) in their data, analytics and insights systems

Research

Two-thirds of global marketers lack confidence in their data, analytics and insights

12 Jul 2022

New reports highlights need for organisations to embrace biometrics

Research

New reports highlights need for organisations to embrace biometrics

3 Nov 2021

CRM, CX, UX

New survey shows frustrations with authentication processes

12 Oct 2021

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

Let's Talk Digital

#LetsTalkDigital: Donovan Neale-May: The role and mandate of the CMO in digital transformation

9 Sep 2021

CMOs at risk of getting left behind in digital marketing

Research

CMOs at risk of getting left behind in digital marketing

13 Jul 2021

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

Research

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

15 Jun 2021

Marketing

CMO report shows marketers risk missing revenue targets

11 May 2021

Report reveals marketers struggle to execute multi-channel campaigns

Research

Report reveals marketers struggle to execute multi-channel campaigns

24 Mar 2021

Report reveals insights on how to define, measure and track customer lifetime value

Research

Report reveals insights on how to define, measure and track customer lifetime value

2 Mar 2021

CMO Council reveals 70% of marketers expect to boost spend in 2021

Marketing

CMO Council reveals 70% of marketers expect to boost spend in 2021

28 Jan 2021

Research

New report shows brand leaders face big challenges aligning marketing and comms teams

17 Sep 2020

Image supplied.

Research

The most challenged brands in 2019 and issues impacting brand perception [infographic]

7 Jan 2020

Image source: Gallo/Getty Images.

Research

Brands with a privacy-first culture tend to be governed by ethics [report]

10 Dec 2019

Campaign Creators via .

Research

Marketers demand third-party providers bring more compliance to lead marketing science [report]

21 Nov 2019

Global e-commerce communities are disrupting the retail marketplace

Research

Global e-commerce communities are disrupting the retail marketplace

21 May 2018

Report reveals customer aftermarket is afterthought for manufacturers

Research

Report reveals customer aftermarket is afterthought for manufacturers

12 Oct 2017

Research

Report indicates impact of programmatic media buying on brand reputation

28 Sep 2017

Research

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

Alumni say 'no' to renaming Rhodes

Higher Education

Alumni say 'no' to renaming Rhodes

Devon Koen 31 Jul 2017

New research indicates CMOs struggle to localise creative strategies

Research

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Research

Consumers prepared to abandon brands appearing alongside objectionable content

13 Jun 2017

Compelling thought leadership content needed to drive sales leads

Sales

Compelling thought leadership content needed to drive sales leads

23 Jul 2015

CMO Council releases new Workplace Branding Study

Branding

CMO Council releases new Workplace Branding Study

19 Jun 2015

CMO Council: Chief marketer confidence at all-time high

Marketing

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

New partnership links SA business with international prospects

Digital

New partnership links SA business with international prospects

14 May 2014

Research indicates buyers relying on trusted third-party information

Research

Research indicates buyers relying on trusted third-party information

27 Mar 2014

CMO Council releases auto report indicating lack of social media leverage

Research

CMO Council releases auto report indicating lack of social media leverage

6 Mar 2014

Presentation highlights SA's opportunities in emerging markets

Branding

Presentation highlights SA's opportunities in emerging markets

12 Nov 2013

Marketing

Brand campaign automation key to driving channel and field sales

6 Mar 2013

Engage at every stage: New marketing mandate

Research

Engage at every stage: New marketing mandate

6 Nov 2012

SABLE Accelerator launched to tap SA brainpower

Marketing

SABLE Accelerator launched to tap SA brainpower

8 Aug 2012

CMO of Siemens Business Communications to headline CMO summit

Marketing

CMO of Siemens Business Communications to headline CMO summit

3 Dec 2010

CMO Council and BPI Network to partner with Asia-Pacific business and technology report

Marketing

CMO Council and BPI Network to partner with Asia-Pacific business and technology report

18 Oct 2010

New report highlights foul play in sports marketing

Marketing

New report highlights foul play in sports marketing

28 Sep 2010

Insurance marketers too focussed on acquisition

Research

Insurance marketers too focussed on acquisition

22 Sep 2010

CMO teams up with Planet Oi'

Marketing

CMO teams up with Planet Oi'

6 Sep 2010

Marketing

Italian scoops prize for SA online ad contest

11 Jun 2010

CMO Council launches fundraising campaign

ESG

CMO Council launches fundraising campaign

16 Sep 2009