Grant Lapping | Bizcommunity

Grant Lapping | Bizcommunity

News

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Digital

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

#BestofBiz 2024: Entrepreneurship

Entrepreneurship

#BestofBiz 2024: Entrepreneurship

17 Dec 2024

6 tips to help scale up your small business

SMEs

6 tips to help scale up your small business

Grant Lapping 29 Apr 2024

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

CRM, CX, UX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Digital

Could digital marketing services become South Africa's next major export opportunity?

Grant Lapping 16 May 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Digital

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Direct Marketing

Trigger the right bias in customers to give your brand an edge

Grant Lapping 25 Aug 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

Digital

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

How to get the most from inhouse and external digital skills

Marketing & Media

How to get the most from inhouse and external digital skills

Grant Lapping 11 Feb 2022

Digital

#BizTrends2022: Regulators and bigtech tame the digital Wild West

Grant Lapping 5 Jan 2022

How to unleash the power of machine learning in digital marketing

Marketing

How to unleash the power of machine learning in digital marketing

Grant Lapping 2 Feb 2021

Lockdown has expanded the data universe for South African marketers

CRM, CX, UX

Lockdown has expanded the data universe for South African marketers

Grant Lapping 18 Dec 2020

Image source: .

Marketing

Five common mistakes marketers make in attributing conversions

Grant Lapping 7 Sep 2020

Photo by rupixen.com on .

Digital

Brands need to reposition as customers form new, more digital habits

Grant Lapping 28 May 2020

Photo by Austin Distel on .

Sales

Even if you can't sell during the lockdown, you can fill your funnel

Grant Lapping 21 Apr 2020

How the privacy debate will shift in 2020

Digital

How the privacy debate will shift in 2020

Grant Lapping 9 Jan 2020

Image source: Gallo/Getty Images.

Digital

Think of social and programmatic platforms as big tech, not mass media

Grant Lapping 24 Dec 2019

Image credit: Vinicius Amano on Unsplash.

Social Media

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

Grant Lapping 28 Oct 2019

Image credit: Luke Chesser on Unsplash.

Trends

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

Screengrab from .

Retailers

Could the Amazon Go model of seamless, automated shopping work in SA?

Grant Lapping 20 Jun 2019