Marketing Effectiveness | Bizcommunity

Marketing Effectiveness | Bizcommunity

News

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 1 day

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

2025 Effie Awards: Entry dates announced

Marketing

2025 Effie Awards: Entry dates announced

Issued by Association for Communication and Advertising 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Leaders from Google, Havas, and VML join AME Awards advisory board

Advertising

Leaders from Google, Havas, and VML join AME Awards advisory board

21 Feb 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Advertising

New York Festivals 2025 AME Awards open for entries

17 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Ogilvy’s the most awarded and most effective agency at Effies 2024

Advertising

Ogilvy’s the most awarded and most effective agency at Effies 2024

Issued by Ogilvy South Africa 6 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Marketing

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Daily Maverick launches a new webinar series which promises to be a #Masterclass

Marketing

Daily Maverick launches a new webinar series which promises to be a #Masterclass

Issued by Daily Maverick 23 Aug 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Marketing

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Issued by Association for Communication and Advertising 13 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Advertising

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Marketing

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Issued by Association for Communication and Advertising 1 Aug 2024

Advertising

Ogilvy SA named Most Effective Agency Network and Brand by Effie Index, with KFC recognised as Top Brand

Issued by Ogilvy South Africa 27 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Marketing

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Issued by Joe Public 7 Jun 2024

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Marketing

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Issued by Association for Communication and Advertising 6 Jun 2024

Effie South Africa extends 2024 deadline

Advertising

Effie South Africa extends 2024 deadline

Issued by Association for Communication and Advertising 5 Jun 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Advertising

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Marketing

Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Assegai Awards 2024: Why enter?

Marketing

Assegai Awards 2024: Why enter?

Issued by DMASA 8 May 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Effie Awards South Africa 2024 call for entries

Advertising

Effie Awards South Africa 2024 call for entries

Issued by Association for Communication and Advertising 19 Feb 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Marketing

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Issued by Association for Communication and Advertising 7 Dec 2023

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Cheers to marketing excellence as SAB wins 20 Assegai Awards

Marketing

Cheers to marketing excellence as SAB wins 20 Assegai Awards

Issued by MSports Marketing 24 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Image supplied. The New York Festivals AME Awards’ 2023 AME Report has ranked Leo Burnett Middle East, a Publicis Groupe agency, as 2023’s top spot

Advertising

Leo Burnett Middle East ranked first in 2023 NYF AME Awards Report

6 Nov 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Research

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023