OOH | Bizcommunity

OOH | Bizcommunity

News

$The Creative Circle Best of the Year awards took place recently with TBWA\Hunt Lascaris taking Overall Agency of the Year (Image supplied)$

Advertising

Creative Circle Best of the Year awards: Honouring the Class of 76’ and 24’

Alex Goldberg 10 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

OOH

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

Issued by Tractor Outdoor 18 Feb 2025

Why working in media is still a great job

Media

Why working in media is still a great job

Chris Botha, Issued by Advertising Media Forum 17 Feb 2025

Primedia Studios announces strategic leadership changes to enhance global storytelling

Digital

Primedia Studios announces strategic leadership changes to enhance global storytelling

Issued by Primedia Broadcasting 17 Feb 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

ESG

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

26 Nov 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

Advertising

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © Gallo Images the excitement is real as Loeries Creative week kicks off

Loeries Creative Week

#Loeries: “The most fun you can have and still call it work*”

10 Oct 2024

Precision boost: Mastering search marketing on Google and Bing

Marketing

Precision boost: Mastering search marketing on Google and Bing

Samantha Qeja, Issued by Dentsu 9 Oct 2024

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Retail

Mid-year Consumer Outlook for South Africa shows ‘financial polarisation’ between consumers

Issued by NielsenIQ 8 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Media

Ornico Ad Library offers instant access to South Africa’s largest advertising archive

Issued by Ornico 25 Sep 2024

Pictured: Sunshine Shibambo. Image supplied.

Behind the Selfie

#BehindtheSelfie: Sunshine Shibambo, integrated director at The Racket Club

Aa-isha Hassiem 17 Sep 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Wimpy's R19.90 short Cappu-cci-no special launch comprises the creative integration of sounds like a coffee machine-meets-beatboxer (Image supplied)

Promotions & Activations

Wimpy launches cappu-cci-no special with top beatboxers

30 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

OOH

DOOH initiative to transform health & wellness landscape

5 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Kantar’s Mzansi Consumer Barometer. Part 2

Research

Kantar’s Mzansi Consumer Barometer. Part 2

Issued by Kantar 11 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024