OOH media | Bizcommunity

OOH media | Bizcommunity

News

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

OOH

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

Issued by Tractor Outdoor 18 Feb 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

One person’s trash, is another person’s treasure

OOH

One person’s trash, is another person’s treasure

Issued by Mamela Media 9 Jul 2024

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

OOH

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Issued by Primedia Out-of-Home 23 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

#30YearsOfFreedom features on Nasdaq billboard

Branding

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

Provantage and T+W launch Ant Lion - A full service digital content agency

Digital

Provantage and T+W launch Ant Lion - A full service digital content agency

Issued by Provantage 10 Apr 2024

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

OOH

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

Issued by Provantage 6 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Image supplied. The World Out of Home Organization’s first in-person Regional Forum in Africa will take place in Cape Town from 11 to 13 March

OOH

WOO Regional Forum in Africa: A great opportunity, for a great medium, on a great continent

19 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Image supplied. The OOH campaign from Uncommon Creative Studio for British Airways is a Cannes Grand Prix winner

OOH

OOH 2024: Getting agencies and media excited about OOH

18 Jan 2024

All the right sites in all the right places

OOH

All the right sites in all the right places

Issued by Tractor Outdoor 5 Dec 2023

Pioneering sustainability: Provantage goes green

OOH

Pioneering sustainability: Provantage goes green

Issued by Provantage 22 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

OOH

IRT Media retains media rights to MyCiTi network for 11th year

Issued by Provantage 2 Nov 2023

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

OOH

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Issued by Tractor Outdoor 19 Oct 2023

Billboards give digital wings

OOH

Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

The 5 keys to stokvel advertising success

Marketing

The 5 keys to stokvel advertising success

Issued by MegaVision Media 8 Aug 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Kena Outdoor celebrates 20 years of media excellence

OOH

Kena Outdoor celebrates 20 years of media excellence

Issued by Kena Outdoor 23 Jun 2023

Eastern Cape entrepreneur on quest to dominate the out-of-home ad space

OOH

Eastern Cape entrepreneur on quest to dominate the out-of-home ad space

Issued by The Innovator Trust 19 Apr 2023

Tractor welcomes new head of group marketing and services to the team

OOH

Tractor welcomes new head of group marketing and services to the team

Issued by Tractor Outdoor 6 Apr 2023

WOO sustainability taskforce. Source: Supplied.

OOH

Primedia Outdoor's Jorja Wilkins joins WOO task force

27 Mar 2023

Dentsu invests 30% of OOH spend to Black-owned OOH media business in SA

OOH

Dentsu invests 30% of OOH spend to Black-owned OOH media business in SA

Issued by Dentsu 2 Mar 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH

OOH and DOOH solution for Africa launches

20 Feb 2023

The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO

OOH

The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO

Issued by Primedia Out-of-Home 9 Feb 2023

Outdoor Network launches second rotating billboard in Mpumalanga

OOH

Outdoor Network launches second rotating billboard in Mpumalanga

Issued by Twiga Communications 6 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?

OOH

Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Why the Western Cape is set to become the new outdoor media hotspot in 2023

OOH

Why the Western Cape is set to become the new outdoor media hotspot in 2023

Issued by Tractor Outdoor 12 Jan 2023

Outdoor Network's high-definition (HD) rotating digital site a first in Cape Town

OOH

Outdoor Network's high-definition (HD) rotating digital site a first in Cape Town

Issued by Twiga Communications 30 Nov 2022

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

Tractor Outdoor acquires boutique media company, extending its reach across the Western Cape

OOH

Tractor Outdoor acquires boutique media company, extending its reach across the Western Cape

Issued by Tractor Outdoor 31 Oct 2022

When more is less: Tackling oversaturation in the OOH industry

OOH

When more is less: Tackling oversaturation in the OOH industry

Ben Harris, Issued by Tractor Outdoor 26 Oct 2022

Evolving and growing together is key to a thriving OOH industry

OOH

Evolving and growing together is key to a thriving OOH industry

Lizelle Mc Connell, Issued by Tractor Outdoor 18 Oct 2022

The role of compliance in building a more cohesive OOH industry

OOH

The role of compliance in building a more cohesive OOH industry

Issued by Tractor Outdoor 6 Oct 2022