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Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

AI is done with its growth spurt and will continue to mature in 2025. Source: Microsoft Designer

Technology

Dell’s global CTO says AI will finally become useful in 2025

Lindsey Schutters 11 Dec 2024

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Advertising

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Issued by Publicis Groupe Africa 9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

How to effectively manage your finances with an accountant’s expertise

SMEs

How to effectively manage your finances with an accountant’s expertise

Issued by Great 4 Business 5 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

AI offers a unique opportunity for South African businesses

4th Industrial Revolution

AI offers a unique opportunity for South African businesses

Issued by ASUS 28 Nov 2024

Source: Alan Wilson via

Travel

SAA's economic impact to reach R32bn by 2030, report reveals

28 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Triple Eight takes top agency awards!

Direct Marketing

Triple Eight takes top agency awards!

Issued by Triple Eight 18 Nov 2024

Location Bank empowers brands to stand out this Black Friday

Digital

Location Bank empowers brands to stand out this Black Friday

Issued by Location Bank 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Is generative AI overhyped?

ICT

Is generative AI overhyped?

Anthony Willis, Issued by Altron 29 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: Supplied.

Markets & Investment

Buying a fixer-upper property: 7 things every investor should check

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Reddish Blue turns 1: A year of telling stories that matter

Digital

Reddish Blue turns 1: A year of telling stories that matter

Issued by New Media 15 Oct 2024

Vodacom now! wins gold for the third consecutive year

Digital

Vodacom now! wins gold for the third consecutive year

Issued by New Media 14 Oct 2024

Maximising ROI in education: Aligning employee learning paths with corporate strategy

Higher Education

Maximising ROI in education: Aligning employee learning paths with corporate strategy

Dr Ridwaan Asvat, Issued by Regent Business School 9 Oct 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Marketing

NIQ South Africa to spotlight creativity and brand storytelling at Marketing Café

Issued by NielsenIQ 17 Sep 2024

The changing rules of engagement at work

HR & Management

The changing rules of engagement at work

Andrew Solomon and Gordon Wilson 17 Sep 2024

Digital

Amplify your brand's success and insights with Location Bank's cutting-edge analytics

Issued by Location Bank 10 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

Dominate Black Friday 2024 by advertising on MyBroadband

Online Media

Dominate Black Friday 2024 by advertising on MyBroadband

Issued by Broad Media 4 Sep 2024

Image supplied.

Digital

All the New Generation Awards 2024 finalists

30 Aug 2024

Image source: Jakub Jirsak –

IP Law

Guide to IP protection: 8 tips for in-house counsel

Mellisa Morris 23 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Do companies using Office 365 emails need an email signature manager?

Services

Do companies using Office 365 emails need an email signature manager?

Issued by Rocketseed 20 Aug 2024

Why work integrated learning prepares your business for a better future

Higher Education

Why work integrated learning prepares your business for a better future

Issued by False Bay College 16 Aug 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

The future of people should be your top priority

Management & Leadership

The future of people should be your top priority

Issued by Topco Media 14 Aug 2024

Promotions & Activations

VWV's new leadership steering the brand into the future

Issued by Lume Communications 14 Aug 2024