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News

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Advertising

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Issued by Ogilvy South Africa 22 hours

Advertising

Trump's tariff order prompts ad spending cuts by Temu and Shein

1 day

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 1 day

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

1 day

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

Retail Marketing

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

2 days

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

OOH

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 3 days

Talent Acquisition

AI firm Anthropic announces 100 roles in Europe, new EMEA head

Paul Sandle 9 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

You built a great website, but my agent doesn’t care!

CRM, CX, UX

You built a great website, but my agent doesn’t care!

Andre Fredericks, Issued by Sanlam Fintech 28 Mar 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Source: © 123rf Elouise Kelly, Country Manager at Viu South Africa, looks at how consumer content consumption is shifting

Streaming

Redefining entertainment: The cultural shift in South African streaming

Elouise Kelly 8 Apr 2025

MTN teams up with UK's Synamedia to launch African streaming platform

Telecoms & Networks

MTN teams up with UK's Synamedia to launch African streaming platform

7 Apr 2025

Content is king. But first, it needs to be rounded up

Media

Content is king. But first, it needs to be rounded up

Issued by Greatstock 7 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

Superga’s century of style: Celebrating 100 years of the iconic 2750 classic

Fashion & Homeware

Superga’s century of style: Celebrating 100 years of the iconic 2750 classic

Issued by Crick Group 7 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Marketing

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

Advertising

ARB says complaint against Department of Health TV sugar ad holds merit

Karabo Ledwaba 4 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Smart designers use AI to escape expensive ad campaign shoot

Artificial Intelligence

Smart designers use AI to escape expensive ad campaign shoot

Issued by Masslink 2 Apr 2025

AI or die: The flight plan for AI-powered marketing in 2025

Artificial Intelligence

AI or die: The flight plan for AI-powered marketing in 2025

Issued by V5 Digital 2 Apr 2025

Thembisle Sehloho, Chief Marketing Officer of South African Tourism, launches its latest global brands campaign, South Africa Awaits — Come Find Your Joy!(Image by Danette Breitenbach)

Marketing

South Africa Awaits — Come Find Your Joy!

Danette Breitenbach 1 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Artificial Intelligence

Can brands maintain a true voice amidst the rise of AI content?

Thelma Ngoma-Mavhunga 28 Mar 2025

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

Social Media

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

Advertising

Facebook agrees to halt targeted ads for UK user after legal challenge

Karabo Ledwaba 26 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Advertising

Counting chickens before they’re dunked? ARB rules in favour of KFC in "wings" dispute

Karabo Ledwaba 24 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Advertising

#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Brendan Seery 17 Mar 2025

Merrachi's Ramadan campaign sparks debate with hijab-clad Eiffel Tower imagery

Advertising

Merrachi's Ramadan campaign sparks debate with hijab-clad Eiffel Tower imagery

Karabo Ledwaba 17 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Adetutu Laditan's mission to position the African creator

Social Media

Adetutu Laditan's mission to position the African creator

13 Mar 2025

South Africa to remove luxury duty on lower value smartphones

Mobile & Apps

South Africa to remove luxury duty on lower value smartphones

12 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Promise’s 2024: A year of growth and consolidation in equal measure

Advertising

Promise’s 2024: A year of growth and consolidation in equal measure

Issued by Promise 12 Mar 2025

How SMEs can harness hyper-personalisation to redefine consumer engagement

SMEs

How SMEs can harness hyper-personalisation to redefine consumer engagement

Gugu Mjadu, Issued by Business Partners Limited 11 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025