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News

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Advertising

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Issued by Invibes Advertising 5 hours

Artificial Intelligence

Is OpenAI shifting gears to an advertising model? Maybe

8 hours

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Advertising

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Issued by Havas Johannesburg 29 Nov 2024

6 reasons why the festive season is the ideal time to recruit new talent

Talent Acquisition

6 reasons why the festive season is the ideal time to recruit new talent

Issued by Pnet 29 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

South Africa's best tech startups for 2024 announced

Awards

South Africa's best tech startups for 2024 announced

Imran Salie 27 Nov 2024

Image: Supplied

Consumer Law

Dupe or deal? Navigating counterfeit goods and scams this Black Friday

Nishaat Slamdien 26 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Source: © LinkedIn Petal Ads at DMEXCO in 2023. In China, its footprint includes 530 million MAU

Digital

Huawei's Petal Ads and Futuretech collaborate to provide digital advertising solutions across Africa

26 Nov 2024

PayJustNow's CGI ads set new BNPL benchmark

Artificial Intelligence

PayJustNow's CGI ads set new BNPL benchmark

26 Nov 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Publicis Groupe makes its mark at 2024 Assegai Awards

Marketing

Publicis Groupe makes its mark at 2024 Assegai Awards

Issued by Publicis Groupe Africa 25 Nov 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

OOH

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

Black Friday and beyond: a checklist for retail peak season

Retail

Black Friday and beyond: a checklist for retail peak season

22 Nov 2024

Artificial Intelligence

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

5 ways to prepare for the Black Friday Cyber Monday weekend

E-commerce

5 ways to prepare for the Black Friday Cyber Monday weekend

Issued by Lula 20 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Marketing

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Issued by Bullion PR & Communication 20 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 18 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

How skater brand Bullyboy found a place in Cape Town's heart through viral campaign

Karabo Ledwaba 13 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

Source: © 123rf From November all incoming service conversations for businesses using WhatsApp Business are free

Digital

Free WhatsApp Business incoming service conversations

7 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Behind the epic crescendo: Our work on the latest Hilux commercial

Production

Behind the epic crescendo: Our work on the latest Hilux commercial

Issued by Howard Audio 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024