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5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

28 minutes

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

Dentsu Performance transforms and sets the bar for digital marketing

Digital

Dentsu Performance transforms and sets the bar for digital marketing

Issued by Dentsu 9 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Digital

Empowering Africa through technology: Insights from Sentech Africa Tech Week 2024

Issued by Topco Media 31 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Media

#MDPMI Inquiry anounces supplementary processes

10 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Media

Media and Digital Platforms Market Inquiry to kick off month-long public hearings

4 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Source: © 123rf A Further Statement of Issues (FSOI) has been released by the Media and Digital Platforms Market Inquiry (MDPMI or Inquiry)

Media

Competition Commission's MDPMI identifies 6 additional themes, calls for FSOI

20 Dec 2023

Source: © 123rf The Media and Digital Platforms Market Inquiry (MDPMI) has been launched by the Competition Commission (Commission)

Online Media

Media and Digital Platforms Market Inquiry (MDPMI) into media content distribution launches

18 Oct 2023

Local retail's shift towards customer-centricity through tech

Technology

Local retail's shift towards customer-centricity through tech

12 Oct 2023

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Digital

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Issued by Dentsu 4 Oct 2023

The awards were held last week. Source: Supplied.

Youth Marketing

The New Generation Awards winners revealed

2 Oct 2023

Advertising

All the 2023 New Generation Awards finalists!

4 Sep 2023

NightVision: Revolutionising campaign performance

Digital

NightVision: Revolutionising campaign performance

Issued by Dentsu 18 Jul 2023

Adclick Africa partners with Admazing to reach premium mobile game audiences

Mobile

Adclick Africa partners with Admazing to reach premium mobile game audiences

Issued by Adclick Africa 29 Jun 2023

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Advertising

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Issued by Dentsu 11 May 2023

Local proptech developer secures $4.5m in funding

Proptech

Local proptech developer secures $4.5m in funding

19 Jan 2023

Dentsu Performance Media announces key promotions

Digital

Dentsu Performance Media announces key promotions

Issued by Dentsu 12 Dec 2022

Tom Goddard. Source: Supplied.

OOH

President of WOO says collaboration is needed for industry success

13 Oct 2022

OOH

Global media leaders expected at WOO APAC Forum

28 Sep 2022

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Mobile

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Issued by Affle India 17 Aug 2022

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

Advertising

Entravision 365 Digital brings in-game advertising to more African advertisers in exclusive partnership with Anzu

Issued by 365 Digital 17 May 2022

The death of third-party cookies: What businesses and marketers need to know

Internet

The death of third-party cookies: What businesses and marketers need to know

Matthew Campbell 10 Feb 2022

Mobile advertising in 2022: Apple's Private Relay and SKaDNetwork

Advertising

Mobile advertising in 2022: Apple's Private Relay and SKaDNetwork

4 Jan 2022

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

Let's Talk Digital

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

26 Nov 2021

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

Let's Talk Digital

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

11 Nov 2021

Near Me shows explosive growth!

Digital

Near Me shows explosive growth!

Issued by Vicinity Media 19 Jul 2021

Marketing in a world without third-party cookies

Marketing & Media

Marketing in a world without third-party cookies

Colleen Rose 23 Feb 2021

Mark1 launches independent martech advisory firm, Carbon1

Marketing & Media

Mark1 launches independent martech advisory firm, Carbon1

3 Feb 2021

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

Advertising

Moat by Oracle Data Cloud and Anzu.io team up to bring measurement to mobile and PC in-game advertising worldwide

Issued by 365 Digital 18 Dec 2020

Don't take AdTech claims at face value

Advertising

Don't take AdTech claims at face value

Issued by Vicinity Media 1 Oct 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Digital

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Juanita Pienaar 25 Aug 2020

The demise of the cookie equals the resurrection of context

Digital

The demise of the cookie equals the resurrection of context

Issued by Dentsu 28 Jul 2020

Ads that don't harm the gaming experience, but actually enhance it

Digital

Ads that don't harm the gaming experience, but actually enhance it

Issued by 365 Digital 28 May 2020

#StartupStory: Media agency Nybble launches during lockdown

Media

#StartupStory: Media agency Nybble launches during lockdown

Jessica Tennant 25 May 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.

Trends

#BizTrends2020: End of an era as the 3rd party cookie crumbles

Lisa Macleod 14 Jan 2020

Image credit: Sebastian Pociecha on Unsplash.

Marketing

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

The IAB's integrated attribution panel includes Avani Singh, founder and director of Alt and the IAB SA Regulation Council Chair; Craig Nicholson, sales director 24.com; and Audrey Naidoo, head of digital marketing at Absa.

Digital

#IABInsightSeries: Unlock integrated attribution complexity in digital marketing

Leigh Andrews 10 Oct 2019

#Newsmaker: Roan Mackintosh is Incubeta SA's new MD

Digital

#Newsmaker: Roan Mackintosh is Incubeta SA's new MD

Juanita Pienaar 1 Oct 2019