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News

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 19 hours

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

3 days

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

Social Media

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Source: © 123rf The legal bid of eTV, Media Monitoring Africa and SOS Support public broadcasting continues today, Wednesday 19 March in the Gauteng High Court in Pretoria

TV

Television access at risk for millions of South Africans as analogue switch-off date is contested

19 Mar 2025

Ravi Naidoo joins Jacaranda FM as new programming and content manager

Radio & Audio

Ravi Naidoo joins Jacaranda FM as new programming and content manager

Issued by Jacaranda FM 19 Mar 2025

Why BusinessTech’s new campaign is a game changer for advertisers

Online Media

Why BusinessTech’s new campaign is a game changer for advertisers

Issued by Broad Media 19 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Hot 102.7FM’s audience nearly 700,000 – BrandMapp

Radio & Audio

Hot 102.7FM’s audience nearly 700,000 – BrandMapp

Issued by HOT 102.7FM 14 Mar 2025

Scopen has unveiled key trends from its first media agencies’ New Business Report in South Africa, which shows that South African media agencies participated in an average of 45 pitches last year (Image supplied)

Media

South African media agencies compete for new business in 45 pitches annually

14 Mar 2025

Advertising

Advertisers will now be able to measure carbon impact with Google's new tool

13 Mar 2025

Beyond pocket money: How Gen Alpha is earning in the digital economy

ICT

Beyond pocket money: How Gen Alpha is earning in the digital economy

12 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Source: © 123rf Scopen unveils key trends from its first creative agencies’ New Business Report in South Africa, which shows that South African creative agencies participated in an average of 47 pitches last year

Marketing & Media

Exclusive: South African creative agencies compete for new business in 47 pitches a year

11 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

BusinessTech: News done right. Advertising done better

Online Media

BusinessTech: News done right. Advertising done better

Issued by Broad Media 11 Mar 2025

The smart way to reach shoppers

Advertising

The smart way to reach shoppers

Issued by Smart Media 10 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

New creative updates to help advertisers generate lifestyle imagery

Digital

New creative updates to help advertisers generate lifestyle imagery

Issued by Google 6 Mar 2025

PR & Communications

Matias Rodsevich | PR & AI: A marriage of ethical considerations

Matias Rodsevich 6 Mar 2025

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

IP Law

RCL vs Berkley: Bumpy legal battle over smooth mageu packaging

Nishaat Slamdien 3 Mar 2025

Advertising

Oscars reach unprecedented demand with sold-out ads and A-list sponsors

3 Mar 2025

Advertising

Reliance plans to dominate Indian Premier League ads post-Disney merger using neuroscience

26 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Smile FM listeners grow by 20%

Radio & Audio

Smile FM listeners grow by 20%

Issued by Smile 90.4FM 20 Feb 2025

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 17 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Mediamark expands its market influence with Viu and Time Out South Africa

Media

Mediamark expands its market influence with Viu and Time Out South Africa

Issued by Mediamark 11 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Artificial Intelligence

Meta’s AI transparency effort introduces ad content labels

Karabo Ledwaba 6 Feb 2025

Primedia Broadcasting sets the stage for 2025

Media

Primedia Broadcasting sets the stage for 2025

Issued by Primedia Broadcasting 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

Radio & Audio

The medium that owns hyper-loyalty: A brand’s best friend

Wayne Bischoff, Issued by Mediamark 31 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Source: © 123rf Panoramic view of Santiago de Chile with the Andes mountain range in the back. Scopen's latest report analyses the new business practices of creative companies and advertisers' practices in Chile

Marketing

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

28 Jan 2025

Novus Media recently acquired Media24’s 21 community newspaper titles, and Kick-Off and Soccer Laduma. says community newspapers and magazines are thriving (Image supplied)

Newspapers

Print is not dead as community and special-interest media thrive

21 Jan 2025

Film & Cinematography

5 commercials that show how David Lynch elevated advertising to an art form

Jonatan Sodergren 21 Jan 2025