Advertising strategies | Bizcommunity

Advertising strategies | Bizcommunity

News

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Advertising

Smart brands rein in ad spending when a rival faces a setback − here’s why

Vivek Astvansh 5 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 21 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

Game changer: How data science is reshaping esports

Digital

Game changer: How data science is reshaping esports

Paul Stemmet & Shaloam Mutetwa, Issued by Dentsu 8 May 2024

The new frontier: AI-driven marketing in the digital age

Digital

The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Embracing the social commerce wave

E-commerce

Embracing the social commerce wave

17 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

Advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

M-commerce is changing how retailers engage with its customers

E-commerce

M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Digital

A.M.A Digital Media unveils Taptap Illuminate: Transforming advertising amidst SA's load shedding

Issued by Gone Digital 11 Sep 2023

Digital

Ogilvy's innovation lab launches new technologies for increased brand impact

Issued by Ogilvy South Africa 15 Aug 2023

Motsepe Advertising launches a campaign to harness the power of storytelling to elevate brands

Advertising

Motsepe Advertising launches a campaign to harness the power of storytelling to elevate brands

Issued by Motsepe Advertising 4 Aug 2023

SA Liquor Advertising Report 2023

Research

SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

DealFeed takes home 2 Silver MMA Smarties Awards

Advertising

DealFeed takes home 2 Silver MMA Smarties Awards

Issued by Vicinity Media 6 Apr 2023

PR & Communications

Why the SA PR industry should be competing on a global level

Sasha Kupritz 31 Mar 2023

Image source: Ron Lach from

Media & Entertainment Law

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Brewing brands to be Africa fit

Advertising

Brewing brands to be Africa fit

Issued by M&C Saatchi Abel 8 Jul 2022

Young media entrepreneur strives to beat unemployment and build community

SMEs

Young media entrepreneur strives to beat unemployment and build community

Karabo Dhlamini, Issued by SAICA 5 Jul 2022

Digital (communications) is key to a cost-effective post-Covid marketing strategy

Digital

Digital (communications) is key to a cost-effective post-Covid marketing strategy

Siddharth Bawa 17 Jan 2022

Can the SA fast food market continue to grow beyond Covid-19?

Food & bev. services

Can the SA fast food market continue to grow beyond Covid-19?

Craig Schwabe 20 Dec 2021

Source: © rawpixel

Digital

It's a mobile-first, digital consumption model in the Covid-era

Siddharth Bawa 8 Dec 2021

Satellite dishes connect township residents to South Africa's DSTV television network, owned by telecommunications giant Naspers, in Khayelitsha township, Cape Town, 19 May, 2017. Reuters/Mike Hutchings

TV

MultiChoice posts lower half-year profit amid cost deferrals

Priyanshi Mandhan 12 Nov 2021

Reimagined advertising strategies for an evolved TV audience

Advertising

Reimagined advertising strategies for an evolved TV audience

21 Sep 2021

Revealed: The top-ranking media channels and brands in 2021

Branding

Revealed: The top-ranking media channels and brands in 2021

Duncan Southgate, Issued by Kantar 7 Sep 2021

Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets

Digital

Exponential Interactive announces its new business division, VDX.tv, is expanding into international markets

Issued by VDX.tv 9 Mar 2020

#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020

Trends

#BizTrends2020: Data, mobility and content are the key media trends as we enter 2020

Cathy Ibal 8 Jan 2020

Image credit: Sebastian Pociecha on Unsplash.

Marketing

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Provide meaningful value to your customer or risk losing them

Marketing

Provide meaningful value to your customer or risk losing them

Issued by Incubeta 21 Jun 2019