Brand strategy | Bizcommunity

Brand strategy | Bizcommunity

News

AI or die: The flight plan for AI-powered marketing in 2025

Artificial Intelligence

AI or die: The flight plan for AI-powered marketing in 2025

Issued by V5 Digital 23 hours

Josh Line has been appointed as the CMO for Yahoo.

Marketing

Josh Line appointed as CMO of Yahoo

1 day

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 2 days

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Ongeziwe "Oz" Lupuwana is the new head of integrated marketing. Source: SABC.

TV

Ongeziwe "Oz" Lupuwana joins SABC as head of integrated marketing

28 Mar 2025

Tourism

Russel Binks joins Samara Karoo Reserve as brand alchemist

27 Mar 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

Marketing

Expert panel to announce winners at IMM Awards dinner

21 Feb 2025

So Interactive created a bold new identity for Fore Group

Digital

So Interactive created a bold new identity for Fore Group

Issued by So Interactive 19 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Events & Conferencing

5 years of Vibe: Celebrating a milestone anniversary with groundbreaking campaigns

Issued by Machizama Holdings 10 Dec 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

The event saw hundreds of people break bread. Source: Supplied.

Promotions & Activations

Stella Artois amplifies brand influence with Let’s Do Dinner event in Johannesburg

Karabo Ledwaba 18 Nov 2024

So Interactive partners with Quick Consols for strategic rebranding

Branding

So Interactive partners with Quick Consols for strategic rebranding

Issued by So Interactive 10 Oct 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

Human8 announces new global CEO to lead the next stage of growth and AI innovation

Artificial Intelligence

Human8 announces new global CEO to lead the next stage of growth and AI innovation

Issued by Human8 10 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

A first of its kind women’s retreat to relax, reflect and connect

Marketing

A first of its kind women’s retreat to relax, reflect and connect

Issued by Think Leverage 2 Sep 2024

#WomensMonth: Tarryn Knight shares her journey as Audi SA's marketing and PR leader

Dealers

#WomensMonth: Tarryn Knight shares her journey as Audi SA's marketing and PR leader

Imran Salie 23 Aug 2024

Daily Maverick launches a new webinar series which promises to be a #Masterclass

Marketing

Daily Maverick launches a new webinar series which promises to be a #Masterclass

Issued by Daily Maverick 23 Aug 2024

Branding

Fire your Raygun: How a challenger mindset can turn the tables and steal the spotlight

Gavin Whitfield 21 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

Artificial Intelligence

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Building meaningful brands for modern Africa

Branding

Building meaningful brands for modern Africa

Issued by Epic Lion 1 Jul 2024

#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform

Marketing

#NowServingSelfCare: Behind Nestlé’s Hot Chocolate award-winning campaign platform

Issued by Nestle 24 Jun 2024

Warren Bowers appointed GM of Authentic Brands: Africa region

Retail

Warren Bowers appointed GM of Authentic Brands: Africa region

21 Jun 2024

Hudson Sandler Invicomm launches in South Africa

Marketing & Media

Hudson Sandler Invicomm launches in South Africa

Issued by Hudson Sandler Invicomm 20 Jun 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024

Terena Chetty, Head of Strategy at 1Africa Consulting

Occupational Health & Safety

How climate change has become an OHS issue

Terena Chetty 23 Apr 2024

Source: © 123rf Jochen Bis?hoff, head of global business solutions, Africa, TikTok asks what drives brands

Digital

3 key recommendations for brand engagement for marketers

Jochen Bisсhoff 8 Apr 2024

South Africa’s premier influencer think-tank and festival returns

PR & Communications

South Africa’s premier influencer think-tank and festival returns

Issued by OnPoint PR 27 Mar 2024

Leadership change: Nissan Africa welcomes new senior regional leader

Dealers

Leadership change: Nissan Africa welcomes new senior regional leader

22 Mar 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Marketing

Bravado transforms into a brand experience agency

Issued by Brave Group 7 Mar 2024

Carling Black Label set to prove "World's Most Awarded Beer" claim!

FMCG

Carling Black Label set to prove "World's Most Awarded Beer" claim!

Issued by MSports Marketing 28 Feb 2024

Andy Rice, a true legend in our industry, passes away

Marketing

Andy Rice, a true legend in our industry, passes away

Danette Breitenbach 7 Feb 2024

Duma Collective’s Sibu Mabena joins Dubai Lynx’s Entertainment Jury

PR & Communications

Duma Collective’s Sibu Mabena joins Dubai Lynx’s Entertainment Jury

Issued by Duma Collective 26 Jan 2024

Sergio Lopez-Ferrero leads the cutting edge jury. Source: Supplied.

Advertising

Publicis Groupe's Sergio Lopez-Ferrero to lead NYF's Cutting Edge Jury

26 Jan 2024

Branding

Apple the world's most valuable brand says Brand Finance, but no African brands in rankings

17 Jan 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023