First-party data | Bizcommunity

First-party data | Bizcommunity

News

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 3 days

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 3 days

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Use Black Friday to set your business up for success with these 7 insights

Digital

Use Black Friday to set your business up for success with these 7 insights

Zaida Kamish, Issued by Incubeta 23 Sep 2024

Black Friday 2024: A guide for South African online retailers

E-commerce

Black Friday 2024: A guide for South African online retailers

Issued by TDMC 20 Sep 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Google announced the Privacy Sandbox plans at I/O earlier this year.

Internet

Rumours of Google killing cookies have, once again, been exaggerated

Lindsey Schutters 26 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Celebrating 13 years of impactful service and pioneering new paths

Advertising

Celebrating 13 years of impactful service and pioneering new paths

Issued by Blue Label Media 3 Jul 2024

SME Brief, a newsletter-first publication is the first of its kind in South Africa

SMEs

SME Brief, a newsletter-first publication is the first of its kind in South Africa

Issued by SME South Africa 27 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

4 reasons why CFOs love data-drive creative

Digital

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 26 Apr 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Branding

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

Zitcha partners with Leroy Merlin to launch retail media network in SA

Retail Marketing

Zitcha partners with Leroy Merlin to launch retail media network in SA

20 Mar 2024

Branding

Beyond AI-deas: Data-led brand activations for lasting consumer loyalty, trust and advocacy

Issued by Tradeway 14 Feb 2024

Source: © Careers Publicis Groupe in Paris, France. Publicis is putting AI at its core to become the industry’s first intelligent system

Marketing & Media

Publicis Groupe's €300m investment plan for AI transformation

9 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

10 e-commerce trends to look out for in 2024

E-commerce

10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

Marketing

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024