Global marketing | Bizcommunity

Global marketing | Bizcommunity

News

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

New Nissan CEO appointed

Dealers

New Nissan CEO appointed

20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

CRM, CX, UX

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Issued by Dentsu 3 Mar 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

SA sees tourism rebound with 8.92 million arrivals in 2024

Tourism

SA sees tourism rebound with 8.92 million arrivals in 2024

6 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

SA Tourism reports strong growth amid sector recovery

Tourism

SA Tourism reports strong growth amid sector recovery

14 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Research

Human8 hires Niels Neudecker as managing director, US

Issued by Human8 8 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Research

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Issued by Human8 21 Nov 2024

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Climate Change

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Issued by OnPoint PR 22 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Cloud

Huawei Cloud expands rapidly in SA, plans more solutions

Nqobile Dludla 25 Oct 2024

Marketing

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

Danette Breitenbach 21 Oct 2024

Qatar Airways is leveraging AI in its new campaign. Source: Qatar Airways.

Artificial Intelligence

Qatar Airways' new AI campaign lets you star in your movie

6 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Marketing

Effie joins Ascential’s Lions Division to amplify marketing and creative industries

Issued by Association for Communication and Advertising 13 Aug 2024

Source: Archive

Tourism

Tourism budget speech highlights economic and job growth

18 Jul 2024

Sandton City wins big at Global Awards in Vegas

Retail

Sandton City wins big at Global Awards in Vegas

Issued by Taryn Louch Creative 4 Jun 2024

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Marketing

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Issued by M&C Saatchi Abel 24 Apr 2024

Advertising

2024 ACT Good Report: Recognising leading social and environmental responsibility campaigns

12 Apr 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Bruno Zhang unveils the Global Leap Program by Cloud Native Elite Club (CNEC). Source: Supplied

Cloud

#MWC2024: Huawei Cloud expands globally, eyes growing AI market

Lindsey Schutters 27 Feb 2024

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

#OrchidsandOnions

#OrchidsandOnions: Castle Lager gets surprise ROI on sponsoring Bafana Bafana

Brendan Seery 5 Feb 2024

Renard van Blerk to add to the JEC Rand Show team offering

Events & Conferencing

Renard van Blerk to add to the JEC Rand Show team offering

Issued by Rand Show 2 Feb 2024

Amplifying impact: Audio takes centre stage in captivating consumers

Marketing

Amplifying impact: Audio takes centre stage in captivating consumers

Patricia Saunders, Issued by Mediamark 10 Jan 2024

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Marketing

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Issued by Association for Communication and Advertising 7 Dec 2023

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Source: © PROvoke Media Provoke Media's Innovator class in EMEA includes three innovators from Africa and three innovators from the Middle East Region

PR & Communications

Provoke Media's Innovator class in EMEA: 3 innovators from Africa, 3 from the Middle East

20 Oct 2023

Tourism Sector Masterplan to boost SA's economy and create jobs

Tourism

Tourism Sector Masterplan to boost SA's economy and create jobs

20 Oct 2023

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

#BizTrends2024: Sponsorships officially open for business

Trends

#BizTrends2024: Sponsorships officially open for business

Issued by Bizcommunity.com 31 Aug 2023

The jury includes 10 top CMOs. Source: Supplied.

The One Club for Creativity

Top CMOs selected for The One Show 2023 CMO Pencil jury

17 Aug 2023

Sellout Nedbank IMC 2023 offers a waiting list and virtual options

Events & Conferencing

Sellout Nedbank IMC 2023 offers a waiting list and virtual options

Issued by IMC Conference 16 Aug 2023

#BehindTheBrandManager

#BehindtheBrandManager: Samori Gambrah, global brand director for Captain Morgan

Karabo Ledwaba 14 Jul 2023

Naazema Rawoot appointed as Dentsu South Africa's chief financial officer

Marketing

Naazema Rawoot appointed as Dentsu South Africa's chief financial officer

Issued by Dentsu 12 Jul 2023