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Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Elevating the African digital and influencer marketing landscape with Style ID Africa

Podcasts

Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024

Marketing & Media

10 trends for 2024 from WPP

18 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

CRM, CX, UX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

#NewGenTrends in Marketing Conference 2023

Events & Conferencing

#NewGenTrends in Marketing Conference 2023

Issued by Lavello Marketing Solutions 27 Mar 2023

In South Africa, the local WFA affiliate, MASA has taken custody of the second WFA Global Diversity, Equity & Inclusion (DEI) Census in this country, in an alliance with sister industry bodies, the ACA, ARB, IAB, IMC, Kantar South Africa and MRF. Source:

Marketing

South African marketing industry alliance supports second WFA Global Diversity, Equity & Inclusion (DEI) Census

17 Mar 2023

Big Data hire at Vicinity Media

Advertising

Big Data hire at Vicinity Media

Issued by Vicinity Media 2 Feb 2023

Natasha Maharaj. Source: Supplied.

Marketing

Hoorah and Distell launch internal data intelligence agency

11 Oct 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

PR & Communications

The power of design thinking in PR

Vikash Gajjar 14 Jun 2022

A trio win for Oliver at Campaign Global Agency of the Year Awards

Advertising

A trio win for Oliver at Campaign Global Agency of the Year Awards

Issued by Oliver 8 Jun 2022

Image supplied: James Williams, head of marketing at Wonga

Behind the Selfie

#BehindtheSelfie: James Williams, head of marketing at Wonga

Emily Stander 1 Jun 2022

Why TikTok is a must for marketers

Marketing & Media

Why TikTok is a must for marketers

Pieter Groenewald 12 Apr 2022

Brett Morris, executive creative chair, Nahana Communications Group

Advertising

EXCLUSIVE: The power of three: Driving the ingredients of creativity

Danette Breitenbach 24 Mar 2022

The hows, whys and what defines integration in South Africa

Marketing & Media

The hows, whys and what defines integration in South Africa

3 Feb 2022

TBWA named Adweek's 2021 Global Agency of the Year

Advertising

TBWA named Adweek's 2021 Global Agency of the Year

Issued by TBWA 13 Dec 2021

Danilo Acquisto, Danielle Olivier, and Mark Lollback

Digital

#IABInsightSeries: Digital video marketing

24 Nov 2021

Research

Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021

Browen Bowley, Candice Lee Reeves, and Sarah Browning-de Villiers

Digital

#IABInsightSeries: Digital content marketing

13 Sep 2021

What's next after third-party cookies?

Marketing

What's next after third-party cookies?

21 Jul 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Digital

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Jade Arenstein and Johan Walters 12 Apr 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report

Digital

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report

Issued by IAB South Africa 11 Mar 2021

Building blocks of right-housing for growth and success

Marketing

Building blocks of right-housing for growth and success

Johanna McDowell 22 Feb 2021

MediaCom crowned Adweek Global Media Agency of the Year

Marketing & Media

MediaCom crowned Adweek Global Media Agency of the Year

18 Feb 2021

Finding the balance when managing a pitch process effectively

PR & Communications

Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Rohit Dadwal, managing director, MMA APAC.

Research

Warc and MMA release annual report on mobile marketing for APAC region

28 Oct 2020

IAB SA Digital Content Marketing Committee - call for nominations

Digital

IAB SA Digital Content Marketing Committee - call for nominations

Emma Odendaal and Sarah Browning-de Villiers, Issued by IAB South Africa 12 Aug 2020

Youth Day 2020: Safeguarding children's rights in the digital era

Youth Month

Youth Day 2020: Safeguarding children's rights in the digital era

Avani Singh, Issued by IAB South Africa 17 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

The IAB South Africa chair and vice-chair announced

Digital

The IAB South Africa chair and vice-chair announced

Issued by IAB South Africa 12 Dec 2019

Amasa puts the spotlight on influencer marketing and its role in the media and marketing ecosystem

Social Media

Amasa puts the spotlight on influencer marketing and its role in the media and marketing ecosystem

Issued by Amasa 14 Oct 2019

Being deeply digital

Digital

Being deeply digital

Jacques du Bruyn 3 Jul 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

Cannes Lions

#CannesLions2019: Entertainment winners!

18 Jun 2019

Cannes Lions Grands Prix awards.

Cannes Lions

#CannesLions2019: All the Grand Prix winners!

21 Jun 2019

#CannesLions2019: Entertainment Lions for Sport shortlist

Cannes Lions

#CannesLions2019: Entertainment Lions for Sport shortlist

17 Jun 2019

Image source: Gallo/Getty

IAB Bookmarks Awards

#IABSummit19: The new now

Jessica Tennant 18 Apr 2019

Image supplied.

Mobile

MMA SA announces 2019 board, strategic partners

17 Apr 2019

$TBWA\Worldwide named Adweek's 'Global Agency of the Year'$

Advertising

TBWA\Worldwide named Adweek's 'Global Agency of the Year'

Issued by TBWA 6 Dec 2018

John Little, regional managing partner of The Observatory International.

Trends

#BizTrends2019: Shaping the agency of the future

John Little 23 Jan 2019

DQ&A SA launches training academy to help build in-house digital marketing capacity

Digital

DQ&A SA launches training academy to help build in-house digital marketing capacity

Issued by Incubeta 26 Sep 2018

New study finds advertiser and agency dissatisfaction

Research

New study finds advertiser and agency dissatisfaction

11 Jul 2018

Jason Xenopoulos |

Cannes Lions

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

Jessica Tennant 22 Jun 2018