Marketing intelligence | Bizcommunity

Marketing intelligence | Bizcommunity

News

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Sbu Sitole is the founder of The Odd Number. Source; LinkedIN.

Cannes Lions

#Cannes2024: 11 SA creatives on Cannes Lions' Shortlist Jury

Karabo Ledwaba 3 May 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

Marketing

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

Wavemaker's Data and Analytics Department introduces digital solutions pillar

Digital

Wavemaker's Data and Analytics Department introduces digital solutions pillar

Issued by Wavemaker 19 Jun 2023

Tractor welcomes new head of group marketing and services to the team

OOH

Tractor welcomes new head of group marketing and services to the team

Issued by Tractor Outdoor 6 Apr 2023

Image supplied. Sophie Devonshire, CEO, The Marketing Society, says Warc is such a valuable resource for marketing professionals who want to stay ahead

Marketing

New knowledge partnership between Warc and The Marketing Society

31 Jan 2023

You can't shrink your way to greatness

Marketing

You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022

Source: © eweek

Advertising

Big Tech advertising accounts for 6% of global ad spend

5 May 2022

Marketing

Marketing report reveals customer experience and data trends

Loretta Shen 22 Apr 2022

Souce: © scyther5

Advertising

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

Transform customer experience with AI-powered intelligent decision-making

Marketing

Transform customer experience with AI-powered intelligent decision-making

Issued by GfK South Africa 30 Nov 2021

gfknewron 2.0: Exciting new features to boost product revenue and take market share

Marketing

gfknewron 2.0: Exciting new features to boost product revenue and take market share

Issued by NielsenIQ 7 Apr 2021

Who owns the copyright to a computer program?

IP Law

Who owns the copyright to a computer program?

Galia Bloch 23 Nov 2020

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary

ESG

#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary

Jessica Tennant 11 Sep 2020

"It's my computer program!" Who owns the copyright?

Software

"It's my computer program!" Who owns the copyright?

Reinard Kruger 10 Jul 2020

Brian Wieser, global president, Business Intelligence, WPP.

Research

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Is it time to reboot your cloud strategy?

Cloud

Is it time to reboot your cloud strategy?

Pradeep Roy 25 May 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image credit: Enayet Raheem on Unsplash.

Advertising

TV advertising on a limited budget

Natasha Fourie 1 Nov 2019

Image credit: Erik Witsoe on Unsplash.

Film & Cinematography

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Image supplied.

TV

Do digital brands need a new metric for planning TV?

Natasha Fourie 9 Jul 2019

How to grow your startup one step at a time: Step 1

Marketing & Media

How to grow your startup one step at a time: Step 1

Natasha Fourie 29 Mar 2019

Local sports marketing campaign among world's best

Sponsorship

Local sports marketing campaign among world's best

Issued by Levergy 29 Jan 2019

David Tiltman, head of content, Warc. Image supplied.

APRA & Sabre Awards

Warc and Sabre Awards partner to showcase PR-led case studies

16 Apr 2018

Road research shows OOH now centre stage in media mix landscape

OOH

Road research shows OOH now centre stage in media mix landscape

1 Mar 2018

Advertising verification becomes crucial as marketing budgets go to waste

Advertising

Advertising verification becomes crucial as marketing budgets go to waste

Issued by Ornico 14 Feb 2018

Image credit: Lukas via

Research

Pudding needs proof

5 Feb 2018

Image credit: Burak Kebapci via .

Advertising

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

The role of digital marketing in a millennial's world

Digital

The role of digital marketing in a millennial's world

Rory Pilley, Issued by Dentsu 31 Aug 2017

Frost, Sharman, Lalloo and Steingold at Popimedia's female-led profit-driven marketing event.

Marketing

#WomensMonth: Popimedia's future of female-led profit-driven marketing

Leigh Andrews 21 Aug 2017

Construction & Engineering

Masana Mabasa is Corobrik's new sales administration manager

22 May 2017

Automatic trucks is the way to go for fleet owners

Road Freight & Fleet Management

Automatic trucks is the way to go for fleet owners

Morné Stoltz 30 Mar 2017

Media

Ten media innovations in Africa in 2017

Peter Searll 9 Feb 2017

Marketing

Ten media innovations in Africa in 2017

Peter Searll 30 Jan 2017

Case study on taxi branding indicates branding reaches wide audience

Branding

Case study on taxi branding indicates branding reaches wide audience

20 Jan 2017

Social Media

Effective global social strategy trends of 2016

30 Nov 2016

Research

Accurate audience measurement in Africa through mobile tracking

Peter Searll 9 Nov 2016

Consensus Ad Forecast indicates global advertising spend slows in 2017

Advertising

Consensus Ad Forecast indicates global advertising spend slows in 2017

7 Nov 2016

Four KPAs of the new era recruiter

Talent Acquisition

Four KPAs of the new era recruiter

Celeste Sirin 30 Aug 2016

Victoria Falls, Zimbabwe

OOH

OOH measurement across Africa explored at PAMRO

19 Jul 2016