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Media agency | Bizcommunity

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Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © Goods Fox Tomorrow, Friday, 10 January, representatives of TikTok's parent company ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month

Social Media

Implications of the banning of TikTok in the US

Danette Breitenbach 9 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

Independent media agencies must box smartly in a competitive world

Media

Independent media agencies must box smartly in a competitive world

Issued by Advertising Media Forum 29 Oct 2024

Clockwork awarded lead creative and media agency for Jaecoo

Media

Clockwork awarded lead creative and media agency for Jaecoo

Issued by Clockwork 23 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Website in a week

Digital

Website in a week

Issued by TDMC 16 Oct 2024

Black Friday 2024: A guide for South African online retailers

E-commerce

Black Friday 2024: A guide for South African online retailers

Issued by TDMC 20 Sep 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Advertising

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

2024 FM AdFocus Awards entries open

Advertising

2024 FM AdFocus Awards entries open

15 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Media

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Issued by MediaHeads 360 5 Aug 2024

Group M appoints leadership trio of powerful women

Media

Group M appoints leadership trio of powerful women

2 Aug 2024

Irvine Partners announces German expansion and launches dedicated travel and tourism division

PR & Communications

Irvine Partners announces German expansion and launches dedicated travel and tourism division

Issued by Irvine Partners 1 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Duma Collective forges new path, reports remarkable growth and strategic transition

PR & Communications

Duma Collective forges new path, reports remarkable growth and strategic transition

Issued by Duma Collective 24 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards

Digital

Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards

Issued by Dentsu 21 May 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

The One Club for Creativity

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

Media

EssenceMediacom impresses with 2023/2024 Scopen results

Issued by EssenceMediacom 6 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Biz Most Read Award winners April 2024

Online Media

Biz Most Read Award winners April 2024

Issued by Bizcommunity.com 1 May 2024

Source: Archive | Minister of Tourism Patricia de Lille

Tourism

R35m in irregular payments recovered by SA Tourism

30 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

Marketing & Media

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

Woolworths selects Connect as its media agency of choice

Media

Woolworths selects Connect as its media agency of choice

Issued by M&C Saatchi Abel 16 Apr 2024

Helm, DStv, and Capitec clinch 2024 Smarties Awards

Marketing

Helm, DStv, and Capitec clinch 2024 Smarties Awards

Issued by Helm 15 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

The power of women empowerment in your teams

Media

The power of women empowerment in your teams

Issued by Publicis Groupe Africa 28 Mar 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Warc Creative has released its top 100. Source: YouTube.

Advertising

Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

3rd Annual New Gen Awards Conference: Learn from the best in the business

Marketing

3rd Annual New Gen Awards Conference: Learn from the best in the business

19 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups

Digital

IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024