Out of home advertising | Bizcommunity

Out of home advertising | Bizcommunity

News

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 2 days

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Airport Ads awarded Lanseria Airport media rights tender

OOH

Airport Ads awarded Lanseria Airport media rights tender

Issued by Provantage 24 Feb 2025

Small entrepreneurs are expected to benefit from the agreement. Source: Supplied.

OOH

R100k in street pole ads granted to entrepreneurs

Karabo Ledwaba 22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

Creative giants: Iconic gantries captivate audiences

OOH

Creative giants: Iconic gantries captivate audiences

Issued by Provantage 16 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

JCDecaux South Africa announces new head of sales: malls

OOH

JCDecaux South Africa announces new head of sales: malls

Issued by JCDecaux South Africa 2 Jul 2024

(Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué

OOH

Sex Expo's OOH campaign sees some artwork banned by the City of Cape Town

20 Jun 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

OOH

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

Issued by Provantage 5 Jun 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Trends

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Issued by Kantar 25 Jan 2024

Brands maximise DOOH domination as Springboks land at OR Tambo

OOH

Brands maximise DOOH domination as Springboks land at OR Tambo

Issued by Provantage 27 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

OOH

IRT Media retains media rights to MyCiTi network for 11th year

Issued by Provantage 2 Nov 2023

Billboards give digital wings

OOH

Billboards give digital wings

Issued by Mamela Media 22 Sep 2023

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

OOH

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

Issued by Provantage 1 Sep 2023

From local to hyperlocal - Street-level media brightens up urban landscapes

OOH

From local to hyperlocal - Street-level media brightens up urban landscapes

Issued by Provantage 7 Jun 2023

The rise of the Visionet network: Large format digital screens take over SA airports

OOH

The rise of the Visionet network: Large format digital screens take over SA airports

Issued by Provantage 6 Jun 2023

Outdoor Network launches its first rotating digital billboard in East London

OOH

Outdoor Network launches its first rotating digital billboard in East London

Issued by Provantage 11 May 2023

Why LSM is giving way to SEM - How we live vs. what we have

OOH

Why LSM is giving way to SEM - How we live vs. what we have

Issued by Provantage 19 Apr 2023

McDonald's South Africa delivering to the fans

OOH

McDonald's South Africa delivering to the fans

Issued by Primedia Out-of-Home 19 Apr 2023

Best performance of DOOH is seeded by facts

OOH

Best performance of DOOH is seeded by facts

Jorja Wilkins, Issued by Primedia Out-of-Home 13 Apr 2023

Source © Desola Lanre Ologu

Marketing

Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?

OOH

Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

OOH

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

Issued by Twiga Communications 1 Feb 2023

Another digital milestone for Provantage

OOH

Another digital milestone for Provantage

Issued by Twiga Communications 16 Jan 2023

Outdoor Network's high-definition (HD) rotating digital site a first in Cape Town

OOH

Outdoor Network's high-definition (HD) rotating digital site a first in Cape Town

Issued by Twiga Communications 30 Nov 2022

Image supplied: Marco Valente

Behind the Selfie

#BehindtheSelfie: Marco Valente, founder of The Iconic Group

Emily Stander 30 Nov 2022

Travel is back - with brands advertising at airports benefiting

Advertising

Travel is back - with brands advertising at airports benefiting

Issued by Twiga Communications 28 Nov 2022

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

OOH

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

Adidas x Thebe Magugu Finding Beauty through wall murals

OOH

Adidas x Thebe Magugu Finding Beauty through wall murals

Issued by Owakhe Media 21 Sep 2022

OOH

Xaxis inks partnership with DOOH tech company Hivestack

25 Jul 2022

Agility, the hallmark of responding to challenges inherent in the small business arena

Marketing & Media

Agility, the hallmark of responding to challenges inherent in the small business arena

Issued by The Marketing Kraal 29 Mar 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

OOH

Lamar Advertising joins World Out of Home Organisation

21 Feb 2022

5 key DOOH take-outs for the next 12 months

OOH

5 key DOOH take-outs for the next 12 months

Remi Du Preez, Issued by Tractor Outdoor 21 Feb 2022

OOH

Research shows DOOH is fueling creativity

7 Feb 2022

OOH Capital extends global reach with new partners

OOH

OOH Capital extends global reach with new partners

18 Jan 2022