Short-form video | Bizcommunity

Short-form video | Bizcommunity

News

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Byte-sized learning: How TikTok is reshaping corporate training

Social Media

Byte-sized learning: How TikTok is reshaping corporate training

Issued by icandi CQ 10 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Provide your insights for the 2024 Social Media Landscape Research

Social Media

Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

3 game-changing digital marketing trends to watch (and explore) for your small business

SMEs

3 game-changing digital marketing trends to watch (and explore) for your small business

Issued by Business Partners Limited 5 Mar 2024

Euromonitor unveils 5 global digital consumer trends for 2024

Trends

Euromonitor unveils 5 global digital consumer trends for 2024

1 Feb 2024

Stay on trend with every email you send

Marketing

Stay on trend with every email you send

Damian Hamp-Adams, Issued by Rocketseed 1 Feb 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Scott Thwaites is the founder of EDC Squared. Source: Supplied.

Digital

#Newsmaker: Former TikTok senior leader Scott Thwaites launches EDC squared

Karabo Ledwaba 14 Nov 2023

Source: © Leeloo Thefirst TikTok's #MentalHealthAwareness: Better Together campaign raises awareness about mental health

Digital

TikTok's #MentalHealthAwareness: Better Together campaign supports users

25 Oct 2023

Social Media

Surging user base and downloads push TikTok's brand value to over $65bn

11 Oct 2023

Leveraging influencer marketing for B2B brands: Powering business growth

Marketing

Leveraging influencer marketing for B2B brands: Powering business growth

Savon Matjane, Issued by Style ID 28 Sep 2023

Advertising

Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

Marketing

So, you want to be an influencer? 6 expert insights from a leading SA brand strategist

Issued by TDMC 18 Aug 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social Media

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube

Marketing

YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Adobe Firefly uses generative AI to facilitate new creative expression

Design

Adobe Firefly uses generative AI to facilitate new creative expression

Issued by DaxData 17 May 2023

Mobile

7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

Tomorrow's leading brands are busy writing the omnichannel rulebook

Marketing

Tomorrow's leading brands are busy writing the omnichannel rulebook

Zak Haeri, Issued by NielsenIQ 19 Apr 2023

Social Media

6 steps to become an expert influencer

Nicola Ashe 13 Apr 2023

Image supplied. SA has 64 entries in The One Show 2023 shortlist

The One Club for Creativity

64 entries from SA on The One Club for Creativity shortlist

11 Apr 2023

Social Media

Social media: The new search?

Danette Breitenbach 10 Feb 2023

Source: Supplied. Stephanie Aboujaoude, senior area director of marketing and communications Middle East & Africa at Radisson Hotel group.

Hospitality

People, technology, content: The three tenets of hospitality marketing in 2023

6 Dec 2022

Marketing

5 marketing trends that will keep you ahead in 2023

Kevin Matos 30 Nov 2022

Marketing

2023 trends to expect in marketing, beauty and travel

29 Nov 2022

Marketing

6 ways you can market to a zoomer tourist

Kerry Hayes 19 Sep 2022

Everything you need to know about TikTok

Social Media

Everything you need to know about TikTok

Issued by Arora Online 13 Sep 2022

Facebook puts an end to live shopping feature

E-commerce

Facebook puts an end to live shopping feature

5 Aug 2022

The reel deal in visual digital marketing

Digital

The reel deal in visual digital marketing

Cheryl Reddy 14 Apr 2022

Dr Benedict Khoboli, director of the Stellenbosch University Centre for Pedagogy (Suncep)

E-learning

Stellenbosch University launches new e-learning platform for high school students

Shan Radcliffe 4 Apr 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Social Media

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

10 ways to meet 2022 digital marketing trends using your email signature

Digital

10 ways to meet 2022 digital marketing trends using your email signature

Issued by Rocketseed 10 Feb 2022

The Big Three of 2022

Marketing & Media

The Big Three of 2022

Ryan McFadyen 20 Jan 2022

5 marketing trends to look out for in 2022

Marketing

5 marketing trends to look out for in 2022

Issued by Wavemaker 17 Jan 2022

PR & Communications

5 PR trends to incorporate into your 2022 planning

Jean Harkett 13 Jan 2022

#BizTrends2022: What will shape influencer marketing post Covid-19?

Marketing

#BizTrends2022: What will shape influencer marketing post Covid-19?

Karl Haechler 12 Jan 2022

Africa Rising International Film Festival partners with TikTok

Film & Cinematography

Africa Rising International Film Festival partners with TikTok

25 Nov 2021

Danilo Acquisto, Danielle Olivier, and Mark Lollback

Digital

#IABInsightSeries: Digital video marketing

24 Nov 2021

Social Media

How to create more compelling video content on YouTube

27 Aug 2021

YouTube Shorts lands in South Africa

Social Media

YouTube Shorts lands in South Africa

12 Jul 2021