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Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Google announced the Privacy Sandbox plans at I/O earlier this year.

Internet

Rumours of Google killing cookies have, once again, been exaggerated

Lindsey Schutters 26 Jul 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Marketing

Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

Marketing

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Digital

Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

10 e-commerce trends to look out for in 2024

E-commerce

10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Making the most of marketing insights with machine learning

Digital

Making the most of marketing insights with machine learning

Issued by Sprout Performance Partners 1 Nov 2023

Maximise campaign impact with Invibes' DCO

Advertising

Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Digital

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Dentsu unveils the media trends set to shape 2024

Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Advertising

Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know

Erica Mealy 11 Sep 2023

Social Media

3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Digital

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Issued by Invibes Advertising 7 Aug 2023

Beyond the 3rd-party cookie: The future of ad targeting

Marketing

Beyond the 3rd-party cookie: The future of ad targeting

Issued by Invibes Advertising 29 Jun 2023

ESG

From metrics to messaging: How ESG factors can boost your brand's PR efforts

Katherine McInnes, Issued by Meltwater 31 May 2023

Mobile

7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?

OOH

Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa

Digital

Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers

Digital

#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Trends

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Dentsu reveals its 2023 media trends

Trends

Dentsu reveals its 2023 media trends

Issued by Dentsu 9 Nov 2022

Marketing

Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

Digital

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Discover, plan, book - a definitive guide to hotel marketing

Marketing

Discover, plan, book - a definitive guide to hotel marketing

Stewart Smith 1 Sep 2022

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online

Advertising

Third-party cookie blocking to slow global advertising growth

24 Aug 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies

Digital

SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

No such thing as 'too much loyalty'

Marketing

No such thing as 'too much loyalty'

Issued by Semaphore 30 May 2022

#BizTrends2022: 5 trends shaping marketing and communication in 2022

Trends

#BizTrends2022: 5 trends shaping marketing and communication in 2022

Karyn Strybos 16 Feb 2022

The death of third-party cookies: What businesses and marketers need to know

Internet

The death of third-party cookies: What businesses and marketers need to know

Matthew Campbell 10 Feb 2022