OwenKessel Leo Burnett launches Amstel Lite
OwenKessel Leo Burnett is making its play with the latest campaign for Amstel Lite, the new Amstel variant that has been launched in South Africa in September.
The creative team was faced with the tough task of launching the new brand into a market that is dominated by a well-established and widely popular light beer brand. Amstel decided to offer up something plainly drawn from Amstel heritage and values: a full-flavoured, slow-brewed lite beer and because it is lower in calories and alcohol, allows consumers to stay on top of their game.
Hence the brand positioning ‘Make Your Play’.
Birdwatching at The Loeries Episode 3: The Energy Episode
Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.
12 Oct 2024 08:03
Birdwatching at The Loeries Episode 2: The Emotion Episode
Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.
11 Oct 2024 10:16
Birdwatching at The Loeries Episode 1: That 5 percent difference and more
Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.
10 Oct 2024 10:04
#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
16 Jan 2024 13:37
Kantar announces South Africa's Top 20 Best Liked Ads for 2020
Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic - the person who, ultimately, chooses to buy your brand or not.
8 Jul 2021 11:08
Ogilvy Cape Town and Volkswagen SA release "Family Never Looked This Good" to launch VW Tiguan
To launch the new VW Tiguan, Volkswagen SA and agency partner Ogilvy Cape Town have released a campaign centered on the authenticity of family relationships.
8 Jul 2021 09:54
The City of Cape Town and HelloFCB+ ask residents: How are you?; raising awareness for mental health
The 2020 Covid-19 pandemic forced all South Africans to come face to face with mental health, by either experiencing it themselves for the first time or seeing a loved one go through it.
26 May 2021 14:17
TBWA\Hunt\Lascaris presents Shwii by Nissan, the first turn-by-turn set of navigation commands on the Waze app
Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.
26 May 2021 08:58
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....
31 Aug 2020 14:48
#ACACaresCovid19: Unlocking value chains in smaller, transformed and Black-owned agencies
Ann Nurock senior partner, Relationship Audits and Management and Rorisang Setlogelo MD and founder of Roth Media, a Black-owned, female-owned agency share powerful insights about how every step of the value chain contributes to greater representation, sharing economies and the importance of female voices in boardrooms.
18 Aug 2020 11:00
#ACACaresCovid19: New north, new narratives and nation building
Watch now as Abey Mokgwatsane, managing executive at Vodacom SA and Africa and Preetesh Sewraj, CEO of the Loeries add their voices to how together SA business and the creative communications sectors are creating a new "better normal" in the 7th episode of Bizcommunity's video interview series, made possible by the ACA, Association for Communications and Advertising, hosted by Rutendo Nyamuda.
12 Aug 2020 10:53
#ACACaresCovid19: The new currency of humanity; the real value in human values
Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.
4 Aug 2020 08:52
Grid Worldwide’s Picks of the week Edition 15
Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art, and culture along with SMEs for exposure.
3 Aug 2020 16:49
#ACACaresCovid19: Investing in culture, content and creativity
In the fifth episode of Bizcommunity and the Association for Communications and Advertising's video interview series, marketing industry leaders Monde Twala, senior vice president and co-general manager of ViacomCBS Networks Africa and Mbali Hlophe, Gauteng MEC for Sports, Arts, Culture and Recreation discuss investing in culture, content and creativity.
30 Jul 2020 09:26
Grid Worldwide’s Picks of the Week Edition 14
Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art, and culture along with SMEs for exposure.
24 Jul 2020 09:34
