ABSA's Cultivating the Exceptional directed by Giant Films' director Sam Coleman
No valid plans for the future can be made by those who have no capacity for living now.
- Alan Watts
When challenged to bring extra meaning and resonance to the new ABSA Investment spot, director Sam Coleman knew that the words and distinctive voice of Philosopher Alan Watts would lend the required gravitas he and agency The Jupiter Drawing Room, Johannesburg were searching for, to give solid grounding to ABSA’s unique Strive for the Exceptional positioning. So apt were the philosophers' words that first agency, and then client, were happy to embrace the carefully nuanced attitudes that Alan Watts’ distinctive timbre injects into the narrative. The renowned Philosopher's voice and thoughts drive the action and drama in this provocative new spot that launches this week, both with a 60-second TV version and a three-minute web film.
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11 Oct 2024 10:16
Birdwatching at The Loeries Episode 1: That 5 percent difference and more
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WATCH: Drinks Federation SA revises Communications Code of Conduct
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18 Jun 2024 10:27
Lettie-Basani Phume on Momentum Metropolitan's certification as Top Employer and why it matters
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28 Mar 2024 09:34
Helm X Avon: Transforming beauty in the digital age
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Helm X Avon: Transforming beauty in the digital age
Helm helps worldwide beauty brand embrace digital solutions, as told by former Avon CMO Momin Hukamdad.
6 Mar 2024 09:53
Helm X Avon: Transforming beauty in the digital age
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6 Mar 2024 09:53
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16 Jan 2024 13:37
2023 IAB Bookmark Awards finalists showcase
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2023 IAB Bookmark Awards ceremony
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